BTPN Launches Jenius A Revolutionary Application which Is Simple, Smart and Safe for Managing Life Finance
Jakarta, 11 August 2016 – Today, PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) launches Jenius, an application designed and developed to help people manage their life finance in a simpler, smarter and safer way through an Android or iOS based smartphone.
Jenius has been formulated since January 2015 based on comprehensive research into the needs of digitally savvy people in Indonesia, the development of digital technology and the world's best digital banking systems.
We realize that some important decisions in life have direct financial consequences. Some of these financial consequences are paying for your daily needs, as well as the plans you have made for your future. We refer to the inseparable relationship between life and finance as life finance.
“The eighteen months we have been working so hard to bring Jenius to the Indonesian public have gone by in a flash. Our research shows that digitally savvy people want a banking experience that is simpler, smarter and safer, whereby everything can be done via a smartphone. As a bank which has a vision of making a difference in the lives of millions people throughout Indonesia, BTPN has answered these demands through Jenius,” said President Director of BTPN, Jerry Ng, at the Jenius launch in Jakarta on Thursday (11/8).
To answer the needs of the increasingly digitally savvy people, for the first time in Indonesia, Jenius introduces $Cashtag which turns a customer’s name into an account number. Jenius also comes with numerous unique features, including Send It, to transfer money to a bank account, mobile phone number or email address – all in three easy steps; Pay Me, to send money requests; Split Bill, to split bills with friends or family members. Dream Saver, to help you make your dreams come true with automatic daily savings. To satisfy the needs of customers who are digitally connected with a high level of mobility, Jenius reveals itself to be a revolutionary application which is connected to the national banking ecosystem as well as international payment systems through the Visa debit card.
Jenius embodies an ecosystem to make life finance simpler. In establishing this ecosystem, the Jenius has collaborated with various relevant partners including GoJek, Spotify, BrightSpot, The Goods Dept, Indosat, XL, Telkomsel, Elevenia, DinoMarket, and Trafique Coffee.
Founder/Co-Founder of Future 10, The Goods Dept, and Brightspot Market, Anton Wirjono said, “Our businesses have evolved from an offline based in traditional stores into a digital retail businesses, as we strive to keep up with and stay relevant to our customers. I believe that in this digital era, every industry needs to evolve, and I am personally very excited about the evolution underway in the banking sector, as exemplified by the launch of Jenius. I also believe, Jenius is the first intelligent financial application in Indonesia to really address the needs of digitally savvy people”.
“Your life is a source of inspiration to us. Our mission is to make your life finance simpler, smarter and safer through continuous innovation. Hence you will be able to manage your life and finance in more convenient and intelligent way using just your fingertips. Today is actually just the start, as we plan to keep growing and evolving with you,” Jerry explained in conclusion.
For further information, please contact:
PT Bank Tabungan Pensiunan Nasional Tbk
Corporate Communications Head
An Overview of BTPN
BTPN is a foreign exchange commercial bank focused on serving and empowering the lower-income segment, which is comprised of pensioners, micro, small and medium enterprises (MSMEs), as well as productive poor communities (mass market). This business focus is supported by BTPN’s four business units, namely BTPN Sinaya – a funding business unit, BTPN Purna Bakti – a business unit which focuses on serving pensioners, BTPN Mitra Usaha Rakyat – a business unit which focuses on serving micro enterprises, and BTPN Mitra Bisnis - a business unit which focuses on serving small and medium enterprises. In addition, BTPN also has a subsidiary, BTPN Syariah, which focuses on serving customers from productive poor communities. Through the Daya program, a measured and sustainable mass market empowerment program, BTPN provides training and information on a regular basis to enhance the capacities of its customers, thereby offering them a chance to grow as well as opportunities to improve their lives.
Date Published: 11 August 2016