BTPN Encourages Purna Bakti Customers to Stay Healthy and Productive in their Twilight Years
YOGYAKARTA, 9 June 2015 – Focused and consistent in serving lower-income communities, as well as micro, small & medium enterprises (MSMEs), PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) believes that direct engagement in empowering customers is key to the growth of first-rate and sustainable business performance.
To achieve this, BTPN has implemented a business model that integrates its social and business missions in terms of its products, services and everyday activities. The synergy between these two missions is reflected through ’Daya’.
Daya is a measured and sustainable empowerment program. It consists of the following three program pillars: Daya Sehat Sejahtera, Daya Tumbuh Usaha, and Daya Tumbuh Komunitas. Daya is integral to each of the BTPN business units, namely BTPN Purna Bakti - the business unit focused on serving pensioner customers, BTPN Mitra Usaha Rakyat - the business unit focused on serving micro & small enterprise entrepreneurs, BTPN Mitra Bisnis - the business unit that serves medium-scale entrepreneurs, as well as BTPN Sinaya - the funding business unit of BTPN. Daya is also applied in the BTPN subsidiary BTPN Syariah, which focuses on serving productive poor communities.
With a store of experience from serving pensioners for more than 55 years, BTPN understands that retirees not only require quick and simple financial services, but also have other needs, especially in terms of remaining healthy and prosperous. To give its pensioner customers the opportunity of staying prosperous and productive in old age, BTPN prepares business training programs for them.
“The Daya Program is held regularly and routinely in all of BTPN's operational areas. We also invite the participation of outside parties, such as wheat producers, aquaculture entrepreneurs and others to provide training to pensioner customers,” said Hari Suseno, Regional Government Head of BTPN Purna Bakti for the Central Java region.
As part of the business training activities to be carried out today, BTPN Purna Bakti invites its customers to visit the location of a mushroom cultivation business in the Kulon Progro area. Customers will be taught how to start an oyster mushroom, cloud ear mushroom, or lingzhi mushroom cultivation enterprise, all of which contribute to good health. “We have realized that in order to remain productive and prosperous after retiring, customers not only need financial access, but also training and guidance to improve their capacities,” said Hari.
On this occasion, the mushroom cultivation training feels even more special because it is to be held in a venue belonging to a BTPN Purna Bakti customer who has had great success in pioneering a business in his retirement years. “We are confident that, as fellow pensioners, those customers taking part generally share a similar outlook and language to this elderly pioneer. As such, the efforts of this inspirational customer are certain to prove effective in transmitting the spirit of entrepreneurship among his fellow pensioners,” Hari continued.
The customer who on this occasion will share his inspiration is called Subandi (63 years old). He has engaged in the cultivation of mushrooms since 2008, after retiring from the Regional Financial Management Agency (BPKD) of the Kulon Progo Regency Government. “I named my mushroom business 'Julira', an abbreviation of July (Juli) and Wednesday (Rabu). I chose this name to commemorate the day and the month I officially retired,” he said nostalgically.
By pursuing the cultivation of mushrooms, Subandi has not only managed to fill his days with productive activities but has also stayed fit and become increasingly well-off. “There are many ways of spending your retirement. I opted to stay productive because I believe that this is the key to keeping healthy and remaining prosperous in old age,” Subandi added.
For further information, please contact:
PT Bank Tabungan Pensiunan Nasional Tbk
Eny Yuliati – Corporate Communications Head
Tel: 021 – 30026200
An Overview of BTPN
BTPN is focused on serving and empowering the mass market segment, which is comprised of pensioners, micro, small & medium enterprises (MSME), as well as productive poor communities. This business focus is supported by BTPN’s four business units, namely BTPN Sinaya – the funding business unit, BTPN Purna Bakti – the business unit which focuses on serving pensioners, BTPN Mitra Usaha Rakyat – the business unit which focuses on serving micro & small enterprise entrepreneurs, and BTPN Mitra Bisnis - the business unit which focuses on serving small & medium enterprise entrepreneurs. In addition, BTPN also has a subsidiary, BTPN Syariah, which focuses on serving customers from productive poor communities. Through the Daya program, a measured and sustainable mass market empowerment program, BTPN provides training and information on a regular basis to enhance the capacities of its customers, thereby offering them a chance to grow as well as opportunities to improve their lives.
Date Published: 9 June 2015