PT Bank Tabungan Pensiunan Nasional Tbk (BTPN), thanks to its remarkable digital banking product Jenius, has scooped awards in two categories at the 8th Annual Retail Banker International (RBI) Asia Trailblazer Summit & Awards 2017. This event for the retail banking industry in Asia, which was held in Singapore on 16 March 2017, saw BTPN triumph in the Excellence in Business Model Innovation category, as well as receive the accolade of Highly Commended in the Excellence in Mobile Banking – Customization category.
The RBI Asia Trailblazer Summit & Awards is an annual event for banks in the Asian region that are considered to offer innovative and superior services. The winners selected for these awards are not only judged on innovative ideas, but also on how their innovations have been harmonized with their company's vision. Other aspects taken into account in the judging include the company's prominence in the industry, its profitability and the experiences of its customers.
With 36 years of experience, Retail Banker International is a global company that provides in-depth reports, analyses and daily news on the retail banking world from various angles, such as product innovation, marketing strategy and industry competition.
The main topic of discussion at the 8th Annual RBI Trailblazer Summits and Awards 2017 was digital banking. The organizer discussed the theme of the dynamic changes which are taking place in the banking industry, in terms of technology, the emergence of new players, as well as the release of new regulations governing the ever-growing trend of digital banking.
On the Retail Banker International website page dedicated to the awards, BTPN's Jenius is described as follows: Jenius is the first digital banking application in Indonesia to offer innovative services, including a payment sharing feature called Split Bill, fingerprint identification, as well as financial regulatory features. The Indonesian market has responded very well to this product, seeing that Jenius has been downloaded by 50,000 consumers in the two months since its launch in August 2016.
Jenius represents a revolution in the banking industry, with a digitalization process that was initiated from early on. With Jenius, users can open accounts, manage card limits, block and unblock cards, as well as manage their finances independently using an Android or iOS-based smartphone. As a savings account, Jenius also features a Visa debit card for performing retail transactions worldwide, and is connected to the national banking network.
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