Bandung, November 22, 2017 – PT Tabungan Pensiunan Nasional Tbk (BTPN) has officially launched Jenius in Bandung today. The application designed and developed to support digital-savvy customers in improving their life finance quality is ready to deliver all-in-one personal banking and financial management solution, through Android or iOS-based smartphone.
After being introduced in August 2016, Jenius has successfully integrated lifestyle and financial elements (life-finance concepts) to the tech-savvy urban community in Jabodetabek. Armed with the experience, BTPN plans to expand the reach of digital banking services of Jenius by introducing its features which are easy, smart and safe to Bandung citizen.
"We are proud to come back to Bandung, the birthplace of BTPN in nearly six decades ago, by bringing the revolutionary innovation of digital banking services. By introducing Jenius, we hope the digital savvy community in Bandung can benefit from using Jenius and co-create with us in developing Jenius, " said BTPN Digital Banking Head Peterjan van Nieuwenhuizen.
Jenius is a digital banking innovation with the segmentation of community groups that are perceived as urban and technology literate people. Jenius is a revolution in the banking with the process of digitization that has been started from the beginning. Through Jenius, it is possible for customers to create a bank account and enjoy various banking services through the application, without visiting the branch office.
"We conclude that in every decision taken by a person in his life, whether consciously or unconsciously, has financial consequences. Having this understanding, we bring Jenius to help people manage their life finance. Thus, we hope that people can manage their lifestyles and finances according to their own needs and wishes more easily, "said Peter.
BTPN's Digital Banking Value Proposition & Product Head Irwan Sutjipto Tisnabudi continues, BTPN has been collaborating and co-creating with the digital savvy community to enrich the features of Jenius and can answer the needs of these people appropriately during its formative phase. "Collaboration and co-creation that we’ve engaged do not stop at the initial formation phase. We want Jenius to continue to evolve to adjust to the lifestyle of the digital savvy which has been very dynamic. So we would continue the spirit of co-creation so Jenius can remain relevant."
Some of the features that can be found in the Jenius app is the result of the co-creation process, include $Cashtag which gives users option to remember and pass the account number information to other parties more easily with a personalized characters created by the users themselves. Also, there is e-Card as the solution for users who need to transact online safely without using a credit card. As an all-in-one financial management solution, Jenius also provides some saving types in a Jenius account, such as FlexiSaver and DreamSaver. There is also MaxiSaver, which is a deposit with an agreeable interest rate per year.
Users can also manage their expense by classification and routine needs with x-Cards that can be requested as needed up to three cards. All Jenius debit cards are internationally connected VISA debit cards, so transactions using Jenius debit cards can be performed worldwide.
Dicky Sukmana, a creativepreneur from Bandung who initiated many startups and movements such as online media InfoBandung.co.id, KickFest Indonesia, and Invictus Indonesia welcomed the presence of Jenius in Bandung.
"As one of SME players, Jenius app helps me in dealing with sale and purchase transactions, budget allocations to savings matters. Now, I do not have to bother queuing up at the bank or needing many separate accounts. All become integrated into one Jenius account for all lifestyle and banking matters. The businesses that I run also begin to digitize, following customers’ lifestyle. The payment system presented by Jenius is very supporting my efforts in advancing creative business and SMEs, "said Dicky.
Jenius is one of the innovations from BTPN for digital banking services. Since 2013, BTPN has developed a digital platform to expand the reach of services to the community, as well as facilitate the community in accessing banking services. In March 2015, BTPN launched BTPN Wow! which is intended for a lower-middle-class society which has not been touched by banking services.
BTPN Wow! and Jenius are the pioneers in digital banking services that will change the map of bank competition in providing services for the community. This is part of BTPN's strategy to create alternative channels that focus on creating the satisfying customer experience.