BTPN Develops SME through Daya Entrepreneurial Capacity Building Program for Mitra Bisnis
Bandung, 4 Mei 2018 – Focused and consistent in serving the low income and micro, small and medium enterprises (MSME) segment, PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) believes that direct involvement in customers’ accompaniment and empowerment are the keys to sustainable business performance growth.
In order to realize that, BTPN has implemented a business model which integrates social and business mission into its products, services and daily activities. The synergy of both missions is reflected in the Daya Program. Daya is an empowerment program which is conducted by BTPN simultaneously and measurable. BTPN provides Daya for all its customers comprising of pensioners, MSME business and productive poor community.
”The essence of our program is to become our customers’ partner in achieving their business growth. We strongly believe that to be able to grow, our customers do not only need access to financing but also accompaniment to increase their business capacity,” said Michael Jermia Tjahjamulia, BTPN Business Strategy & Alignment Head Business Banking.
BTPN Mitra Bisnis is the bank’s business unit which is specially designed to serve various needs from small and medium enterprises (SME) business through a reliable financial solution, business capacity development and opening access to a wider market. “This business unit is one of the most important innovations by BTPN in serving the SME businesses,” Michael said.
BTPN Mitra Bisnis is available with various products and banking services to support the customers’ business working capital and investment. Apart from financing products and services, BTPN Mitra Bisnis is also present with non-financial solution supports to help its customers in developing their capacity in running their businesses in the Daya Program. Through the Daya Entrepreneurial Capacity Building for Mitra Bisnis, customers will get inspiration of business success stories, widening their knowledge as well as expanding their network among BTPN Mitra Bisnis customers.
“We have various topics specially designed based on customers’ needs, such as presenting tax consultant on business tax, making financial reports, the legal aspect in business and improving marketing through digital media. Those forums are expected to be able to inspire our customers so that they keep innovating and follow today’s technology development,” Michael said.
To support the business process which is oriented on customers’ needs and ease, BTPN Mitra Bisnis also utilize the digital platform. By providing services based on each customer’s needs, Michael hoped that BTPN Mitra Bisnis would serve as the SME business partner to develop their business and in the end would be able to support the society economic growth.