Malang, October 25, 2018 – Being focused and consistent in serving the mass market and micro-, small- and medium-enterprises, PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) believed that direct involvement in accompanying and empowering the customers are a key to sustainable business performance growth.
To support the purpose, the BTPN has implemented a business model which integrates both social and business missions in products, services and daily activities. The synergy of both missions is reflected in the Daya program. Daya is an empowerment program by the BTPN which is sustainable and measurable. Daya is dedicated to all BTPN customers comprising of retirees, MSMEs and productive pre-prosperous community.
“The essence of our program is to become a partner for our customers to reach business growth. We believe that to grow, our customers do not only need financial access but also accompaniment in upgrading their business capacity,” said BTPN Daya Head Andrie Darusman.
Andrie explained that the implementation of the Daya Program was adjusted to the profile, character and the need of customers. Therefore, the training module should be relevant to their challenges. The modules include business planning, financial management, customer loyalty strategy to e-commerce. “Since our customers need more complex materials and to expand the reach for Daya, we have introduced the Daya.id. This is our effort to upgrade our customers’ capacity by using technology,” he said.
Through www.daya.id, the customers do not need to come to branch office to join the training. They can access the website to get latest information, tips and training from anywhere and anytime. The www.daya.id has various features such as Tips and Latest Info on numerous practical articles on business and health; Online Training which serves as module in the form of short videos and presentation slides by experts in business and health. “We also prepare the question and answer facility moderated by experts, Business Opportunity channel which contains information on business and franchise for those looking for opportunity and the Success Story segment which tells insprirational stories fromm businesspeople and health expert in achieving their success,” Andrie said.
BTPN also actively collaborates with different parties in educating digital economy for MSMEs. The bank hopes the MSMEs can use the momentum of digital trend to improve their business capacity and expand their business. “Today, we synergize with Google to share their experience in the importance of going online and how the MSMEs could optimize the internet,” said Andrie.
Febrina Herlambang, Corporate Brand Marketing Manager of Google Indonesia, said Google had the similar commitment to empower and upgrade the digital capacity of MSMEs. The commitment is materialized through series of technical training and accompaniment in developing online business. “We call it Gapura Digital [digital gate]. This is a direct training program that can be participated by anyone for free to learn about the skill of using online technology, from digital trend, tips to make effective website to the use of Search Engine Optimization (SEO) and Search Engine Marketing (SEM),” she said.
Febrina said the MSMEs must be more creative in doing their businesses. “Based on the feedbacks from our Gapura Digital class participants, we see that they get assistance from the digital training and knowledge. By doing online business in the internet, it is easier for them to find new customers and at the same time improve their business,” Febrina said.
Febrina welcomed the collaboration between Google and BTPN as both companies have the same concern to develop MSMEs. This program is expected to be duplicated in another areas so that the number of MSMEs that go digital can grow.