Samarinda, October 23, 2019 – With a focus to become a universal bank with comprehensive business and serving wide costumer segment, PT Bank BTPN Tbk (Bank BTPN) has consistently served small- and medium-enterprises (SME). The consistency is shown by developing the BTPN Mitra Bisnis, which is a business unit specially designed to serve the needs of SMEs through financial solution that is reliable, developing business capacity and opening a wider access to the market.
In serving customers, Bank BTPN believes that direct involvement in empowering and developing the customers’ capacity are the keys to continuous business performance. Therefore, Bank BTPN does not only fulfill the SMEs’ needs for capital and investment, but will also be present with nonfinancial solution support to help customers develop their business through the Program Daya.
Program Daya is a continuous and measurable empowering program from Bank BTPN to increase the customers’ capacity. Daya is focused for Bank BTPN customers from the mass market to corporate segment. “The main point from this program is we become the customers’ partner in achieving their business growth. We believe that the customers do not only need access to financing to grow but also accompaniment in increasing their business capacity,” said Bank BTPN Small and Medium Enterprises Head Canisius Soriton.
The implementation of Program Daya is customized based on the profile, character and the needs of each customer. For this segment, BTPN Mitra Bisnis is undergoing the business capacity increasing program through the Mitra Bisnis Club activity.
Mitra Bisnis Club is a place for SME customers to get business success inspiration or to learn about economy and business topic from business practitioners, economists or experts in other fields. Besides providing inspiration and knowledge, Mitra Bisnis Club is also a place for networking for SME customers. “Customers will get to know each other so they can introduce or promote their businesses,” Canisius said.
Mitra Bisnis Club has featured different topics such as tax business by presenting tax consultant, digitl business by presenting e-commerce supervisor and economic projection by presenting notable economist.
As one of the speakers in the Mitra Bisnis Club, INDEF economist Bhima Yudhistira apprecited Bank BTPN’s efforts to the SME customers. He said besides financial-related products and services, customers also need nonfinancial supports to develop their capacity including business development consultation, widening business network as well as providing acurate economic information.
For the SME business prospect, Bhima said there were a window of opportunity in the middle of the US-China trade war. For example, the order of textile and garments to the US is increasing in the middle of trade war. Besides, online-based business through digital or social media platforms will still be blooming. “For customers, the key to success is by innovating, increasing human resources capacity and knowing the government’s policy,” he said.