BALI, 10 December 2015: Focused and consistent in serving the lower-income segments of society, including pensioners, micro, small & medium enterprise (MSME) entrepreneurs, and productive poor communities (mass market), PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) believes that direct engagement in empowering customers is key to the growth of first-rate and sustainable business performance.
To realize this, BTPN has implemented a business model that integrates its social and business missions in terms of its products, services, and everyday activities. The synergy between its business and empowerment efforts is reflected through Daya, a training and guidance program provided on a measurable and sustainable basis.
Daya consists of the following three program pillars: Daya Sehat Sejahtera,Daya Tumbuh Usaha, and Daya Tumbuh Komunitas. Daya is integral to each of the BTPN business units, namely BTPN Purna Bakti - the business unit focused on serving pensioner customers, BTPN Mitra Usaha Rakyat (MUR) - the business unit focused on serving micro & small enterprise entrepreneurs, BTPN Mitra Bisnis - the business unit that serves medium enterprise entrepreneurs, as well as BTPN Sinaya - the funding business unit of BTPN. Daya is also applied in the BTPN subsidiary BTPN Syariah, which focuses on serving productive poor communities.
“The Daya Program, which is aimed at providing training and information to customers to help them improve their capacities, is held regularly by BTPN at all its branches. BTPN is well aware that members of the mass market not only require financial access, but also training and guidance to upgrade their capacities,” said Eny Yuliati, Corporate Communications Head of BTPN.
As of September 2015, BTPN had organized 24,366 Daya activities, involving as many as 347,694 participants. These figures illustrate the high level of interest customers have in taking part in empowerment programs.
Furthermore, the whole of society can now enjoy the opportunity of sharing and interacting directly with mass market customers. Through the Sahabat Daya Program, BTPN offers BTPN Sinaya customers the chance to engage with and empower on a first-hand basis lower-income people as well as MSME entrepreneurs.
“Sahabat Daya is a pioneering program which seeks to invite all BTPN stakeholders to participate directly in the mission of empowering the mass market. Through the Sahabat Daya Program, our customers get to share their knowledge and experiences in training for mass market customers," added Eny.
In this way, customers who deposit their funds in BTPN Sinaya are also opening up access to capital for MSME entrepreneurs while helping them to make their businesses flourish. BTPN Sinaya is proud to offer this new concept in banking in which its customers’ savings not only grow in value and offer them unmatched benefits but, at the same time, facilitate the development and empowerment of millions of people with great potential across the vast archipelago of Indonesia.
The consistency BTPN shows in fostering a more prosperous and equitable society is also mirrored in the results it achieves. Put simply, BTPN is increasingly gaining public trust, as seen in its performance in the third quarter of 2015, especially in terms of third party funds (TPF). As of 30 September 2015, the value of public deposits in BTPN Sinaya stood at Rp 59 trillion, a rise of 12% from the figure in the same period last year of Rp 52.6 trillion.