Bandung, 18 OCTOBER 2016 – Focused and consistent in serving lower-income communities, including pensioners and micro, small and medium enterprise (MSME) entrepreneurs, PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) believes in the importance of enhancing the quality of service for its customers to maintain their hard-earned loyalty.
Efforts to boost the quality of service for customers are being undertaken by all of BTPN’s business units, including BTPN Purna Bakti which is dedicated to serve pensioners. Upgrading the quality of service for BTPN Purna Bakti customers is done, amongst other things, by expanding the number of pension payment points/channels, adding to the number of its counters and increasing the number of its cashiers.
As payment locations become ever more widespread, customers are expected to be able to access and cash their pension funds more easily. ”We really want to get closer to our customers. To this end, we continue to create additional channels and counters that provide pension payments,” said Edi Yusup, Area Service Leader (ASL) of BTPN Purna Bakti for the West Java Region, on Tuesday (18/10).
Edi added that besides adding the number of channels and counters which serve for pension payments, BTPN also educates its customers that the pension money can be withdrawn at any time, not just at the beginning of the month.
More than this, with more than 58 years’ of experience in serving pensioners, BTPN understands that pensioners not only require quick and simple financial services but also the means for living a healthy and productive life.
Through the Daya Program, a measured and sustainable empowerment program, BTPN sets up various training programs that suit the needs of its customers. This empowerment program holds activities on a regular basis to enhance the capacities of its customers, so that they have a chance to grow as well as enjoy opportunities to improve their lives.
”Daya features three program pillars, namely Daya Sehat Sejahtera, which focuses on health, Daya Tumbuh Usaha, which focuses on developing businesses, and Daya Tumbuh Komunitas, which focuses on developing communities,” explained Edi.
Daya is an integral part of BTPN’s vision and, as such, is applied in each of BTPN’s business units. These are BTPN Sinaya - a funding business unit, BTPN Purna Bakti – a business unit which focuses on serving pensioners, BTPN Mitra Usaha Rakyat – a business unit which focuses on serving micro enterprises, and BTPN Mitra Bisnis – a business unit which focuses on serving small and medium enterprises. Daya is also implemented in the subsidiary BTPN Syariah which focuses on serving customers from productive poor communities.
The training program that conducted by BTPN Purna Bakti today is Purnabakti Sehat dan Aktif (Healthy and Active Pensioner). This activity forms part of Daya Sehat Sejahtera. The program, which started in the morning, was filled with a wide range of activities such as communal exercise, health seminars and medical check-ups.
Today’s program gives pensioners the chance to enjoy some time hanging out and socializing with their fellow customers. The pensioners were also able to engage in a number of banking services, including cash withdrawals and deposits. “We consistently strive to treat BTPN Purna Bakti customers just as we would our own parents. In fact, we have set up this branch so that it feels like a second home for them,” said Edi in closing.