25 January 2017

Digital Innovations for Easiness

Jakarta, 25 January 2017 – News website detikcom in partnership with PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) hold a talk show titled Inovasi Digital untuk Kemudahan (Digital Innovations for Easiness). This event, which takes place at Intro Jazz Bistro & Cafe, BSD City, South Tangerang, features Sena Achari, Division Head of Product Management at detikcom, as well as Irwan S. Tisnabudi, Product and Value Proposition Head of Jenius, as speakers.


Based on the 2016 internet survey results by the Indonesian Internet Service Providers Association (APJII), the total number of internet users in Indonesia has reached 132.7 million, up 51,8% from the corresponding figure for 2014. This figure shows that there is ever-greater internet penetration in Indonesia and also demonstrates the increasing role of the digital world in people’s lives.


detikcom, which is one of the biggest and most influential news portals in Indonesia, consistently strives to provide its loyal readership the best in quality. As such, when it comes to the way in which news is presented, no product innovation can ever be ruled out. Through its Product Management team, detikcom is firmly committed to continually roll out new and innovative products, such as 20detik, detikX, Hoax or Not, and Pasang Mata – all of which served as a great treat for detikcom’s devoted readers throughout 2016.


“The vision of detikcom is not merely to be the fastest, foremost and most trusted online media platform, but also to become as comprehensive as possible in the digital ecosystem. To achieve this vision, detikcom fully realizes that innovations are not only greatly needed, but also have to be entrenched in our culture, so that we can always keep one step ahead of our rivals in the increasing competitive world of online media,” enthused Sena Achari.


Digital innovations are also taking place in the banking industry. With its vision to change the lives of millions of Indonesians, BTPN believes that digital innovations are crucial in facilitating people to perform easy and safe banking activities.

To address this need, in August 2016 BTPN launched Jenius. With Jenius, users can open accounts, set card limits, block and unblock cards, as well as manage their finances independently using either anor-based smartphone.


“Jenius is a digital banking innovation for the consuming class segment which is synonymous with an urban and technologically savvy people. This application changes the way people do their banking significantly by introducing unique features, such as $Cashtag, Send It, Split Bill, Pay Me, Dream Saver and Visa e-Card,” Irwan explained.


$Cashtag is a feature that customer’s name into an account number. Send It is a feature for transferring money to bank accounts, cellphone numbers or email addresses – all in just three easy steps. Pay Me is for sending money requests. Split Bill is for splitting bills with friends or family members. Dream Saver is for helping customers to make their dreams come true by making automatic daily savings.   


Jenius also comes with a Visa debit card for performing retail transactions worldwide and is connected to a national banking and international payment system networks. One of these is the Visa e-Card which allows its users to perform online shopping transactions.


“We really hope that Jenius is not only seen as a life finance management application, but also as a tool that can change lives, as well as help urban and technology savvy people to manage their finances in a simpler, smarter and safer way without compromising their lifestyles in any way,” said Irwan in closing.



For further information please contact:


PT Bank BTPN Tbk
Andrie Darusman – Communications & Daya Head
Email: [email protected] or [email protected]


Bank BTPN in brief

PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking industry, from retail to corporate customers, including retirees, micro-, small- and medium-sized enterprises (MSME) and productive underprivileged communities; the consuming class segment; and the corporate segment. Bank BTPN provides the services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bakti—a business serving retirees, BTPN Micro Business—a business unit serving microbusinesses, BTPN Business Banking—a business serving small- and medium-sized enterprises, Jenius—a digital banking platform serving the consuming class segment, and the corporate business unit, which serves national, multinational, and Japanese companies. Bank BTPN also has a subsidiary, namely PT Bank BTPN Syariah Tbk, which focuses on serving productive underprivileged customers. Bank BTPN also regularly provides training sessions and information for customers through the Daya Program—a sustainable and measurable empowerment program—to improve customers’ capacity so they can grow and have a chance to live better.