Bank BTPN E-Banking & Banking Reinvented
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Jenius Banking Reinvented
14 June 2013
GROWING TOGETHER WITH THE DAYA PROGRAM
Makassar, June 13, 2013 – PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) believes that its direct involvement in empowering its customers is the key to achieving top-quality and sustainable business performance growth. We believe that if our customers progress and develop so too does their bank.
To realize this, BTPN has implemented a business model that integrates its social and business missions in terms of its products, services, and everyday activities. The synergy between these two missions is reflected through the Daya program.
Daya is a measurable and sustainable empowerment program. Its activities focus on health and welfare, as well as practical training for entrepreunerial skills. The Daya Program represents a unique value proposition (UVP) that differentiates BTPN from other banks.
BTPN applies in each of its business units. Currently, BTPN has four business units, namely BTPN Purna Bakti, BTPN Mitra Usaha Rakyat, BTPN Syariah, and BTPN Sinaya (Funding). All BTPN customers, ranging from pensioners, micro & small enterprise entrepreneurs, to productive poor communities, benefit from the Daya program.
The Daya Program component carried out on this occasion was “Daya Tumbuh Usaha”. This is an empowerment program which aims to improve the skills and knowledge of customers in running a business. Through this program, customers receive basic knowledge about how to manage their finances, how to start a business, and how to design and package a product so that it gains access to a market. “This type of education is critical for enhancing the quality of our customers’ businessess. We feel confident that empowering people in this manner will, in turn, drive the business growth of BTPN,” said Eny Yuliati, Corporate Communications Head BTPN
Daya Tumbuh Usaha offers three sub-programs. These are practical entrepreneurial training, business information and services, and micro-franchise opportunities. As far as the entrepreneurial training is concerned, BTPN has 84 specialized trainers, known as Area Daya Specialists (ADS). In addition to providing education, these ADS also provide guidance. All of these Area Daya Specialists are certified, having attended prior training programs themselves.
“In the one year period until March 31, 2013, Daya reached 1,268,222 beneficiaries, a rise of 51% compared to the same period in the previous year during which 841,803 people benefitted from it. Furthermore, the number of Daya Program activities staged during the first quarter of this year rose by 75%, from 8,645 to 15,106 activities,” Eny concluded by saying.
2013 First Quarter Performance
Our guidance and empowement programs have had a positive impact on the company’s performance. This is reflected by BTPN’s credit disbursement as of March 31, 2013 which had grown by Rp 9 trillion (28% year-on-year/yoy) to Rp 41,1 trillion. In contrast, on March 31, 2012 BTPN’s credit disbursement stood at Rp 32,1 trillion. This significant rise in intermediation remained offset by the application of prudent banking principles. As of March 2013, the quality of productive assets was well maintained, as reflected by a net non-performing loan (NPL) ratio which remained at 0,4%, the same position as in March 2012.
On top of this, public trust in BTPN continues to grow, as reflected by an increase in third party funds (TPF). Through BTPN Sinaya, as of March 31, 2013, the value of public deposits had grown by 25% (yoy) from Rp. 37,2 trillion, as of March 31, 2012, to Rp. 46,6 trillion.
Spurred on by this positive performance, BTPN’s total assets also rose. As of March 31, 2013, total assets had increased by 29% (yoy) from Rp 48,5 trillion on March 31, 2012 to Rp 62,7 trillion. Meanwhile, BTPN’s net profit at the end of March 2013 stood at Rp 573 billion, up 30% (yoy) in comparison to the same period in 2012 in which a figure of Rp 439 billion was recorded.
For further information please contact:
PT Bank BTPN Tbk
Andrie Darusman – Daya & Corporate Communications Head
Email: [email protected] or [email protected]
PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking industry, from retail to corporate customers, including retirees, micro-, small- and medium-sized enterprises (MSME) and productive, pre-prosperous communities; the consuming class segment; and the corporate segment. Bank BTPN provides the services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bakti—a business serving retirees, BTPN Micro Business—a business unit serving micro businesses, BTPN SME—a business serving small- and medium-sized enterprises, Jenius—a digital banking platform serving the consuming class segment, and the corporate business unit, which serves national, multinational, and Japanese companies. Bank BTPN also has a subsidiary, namely PT Bank BTPN Syariah Tbk, which focuses on serving customers from the mass market. Bank BTPN also regularly provides training sessions and information for customers through the Daya Program—a sustainable and measurable empowerment program—to improve customers’ capacity so they can grow and have a chance to live better.