Surabaya, June 4, 2013 – Consistent in serving lower-income groups, as well as micro & small enterprises (mass market), PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) believes that its direct involvement in empowering its customers is the key to achieving top-quality and sustainable business performance growth.
To realize this, BTPN has implemented a business model that integrates its social and business missions in terms of its products, services, and everyday activities. The synergy between these two missions is reflected through Daya.
Daya is a measurable and sustainable empowerment program that focuses on health and welfare, as well as practical training for entrepreunerial skills. The Daya Program represents a unique value proposition (UVP) that differentiates BTPN from other banks.
Daya is applied in every BTPN business unit. Currently, BTPN has four business units, namely BTPN Purna Bakti, BTPN Mitra Usaha Rakyat, BTPN Syariah, and BTPN Sinaya (Funding). All BTPN customers, ranging from pensioners, micro & small enterprise entrepreneurs, to productive poor communities, benefit from the Daya program.
With more than 55 years of experience, BTPN especially understands the needs of pensioners – not only from the perspective of financial products and services, but also in terms of things they need in order to continue living a healthy and prosperous life.
The Daya Program component carried out on this occasion was “Daya Sehat Sejahtera”. Daya Sehat Sejahtera is a program that aims to encourage BTPN customers to lead a healthy lifestyle. Through this program, customers can obtain health information, engage in interactive dialogues, and have a medical consultation.
”It is hoped that Daya Sehat Sejahtera customers will be able to look after their health. Good health, of course, is one of our most important assets in conducting our daily activities,” said Eny Yuliati, Corporate Communications Head BTPN.
In 2012, the Daya Sehat Sejahtera Program was expanded through a series of health cadre activities. In collaboration with Grand Aides from the United States, the Indonesian General Practitioners Association (PDUI), and the University of Indonesia’s Faculty of Psychology, Daya Sehat Sejahtera organized health cadre programs, in which customers and members of their family were trained to become health workers who, in turn, would motivate other customers to live a healthy and prosperous life.
In the one year period until March 31, 2013, Daya reached 1,268,222 beneficiaries, a rise of 51% compared to the same period in the previous year during which 841,803 people benefitted from it. Furthermore, the number of Daya Program activities staged during the first quarter of this year rose by 75%, from 8,645 to 15,106 activities.