Solo - Thursday, February 23rd 2012. PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) held the empowerment program that we call with "Daya" in Karang Gede branch office of BTPN | mitra usaha rakyat, Jl. Prawiro Dipdoyo RT 002/RW/003, Solo, Jateng. "Daya" is a measure and sustainable empowerment program that has purpose to increase customers capacity, such as pensioners, micro and small business entrepreneur, and grass root community. Suci Winarta - BTPN Regional Business Leader Solo with Elmansyah - BTPN Deputy Regional Business Leader Solo attended this activity.

Suci explained, "BTPN develop "Daya" based on our business model that integrates the social mission with business mission, what we also know as "Do Good Do Well". BTPN believe that our participation to help our customers society, will gives positive impact to increase our customer capacity and also for BTPN performance."

BTPN commitment to continuously increase customer capacity, by giving the opportunity to growth so they can have a better life, through three pillars, Daya Sehat Sejahtera, Daya Tumbuh Usaha, and Daya Tumbuh Komunitas.

This event is part of "Daya Tumbuh Usaha" activities. Daya Tumbuh Usaha, said Suci, is a practical business development training and also gives the capital to micro and small business entrepreneur. This training used "Bang Handal" module". "Bang Handal" training module gives practical tips of money management for micro entrepreneur, so they can have a better systematic financial record and more manageable.

Not only "Bang Handal" training module, Daya Tumbuh Usaha has others training module, such as "Kak CItra", "Kak Laris", and "Mbak Puspa". "Kak Citra" Modul gives practical tips for micro entrepreneur to develop their brand product, so they can have a strong identity that will easily remember by customers. At the end, it will gives positive impact to their business. "Kak Laris" module also gives practical tips how to raised their profit and make their customer become a loyal customer, then "Mbak Puspa" module gives practical tips in inventory control.

"In national wide, “Daya” beneficiaries until January 2012 are 226.283 customers. Our beneficiaries are mass market customers, such as pensioners, micro and small business entrepreneur, and grass root community," said Suci.

Suci also said that empowerment program from BTPN get positive response from BTPN customers. Based on the measurement from activity evaluation, customer’s satisfaction rate in average is more that 90%.

We hope through this empowerment program Daya Tumbuh Usaha will increase capacity of BTPN's customer, specially the micro entrepreneur so they can grow their business better," explained Suci. 

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