Semarang, May 16, 2013 – Focusing itself on serving and empowering the lower-income segment of society, as well as micro & small enterprises (mass market), PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) believes that its direct involvement in empowering its customers is the key to achieving top-quality and sustainable business performance growth.
To realize this, BTPN has implemented a business model that integrates its social and business missions in terms of its products, services, and everyday activities. The synergy between these two missions is reflected through Daya.
Daya is a measurable and sustainable empowerment program that focuses on health and welfare, as well as practical training for entrepreunerial skills. Daya is the realization of BTPN’s commitment to develop the capacities of its customers in a sustainanable manner, while also giving them to opportunity to grow and obtain better life opportunities
All BTPN customers, ranging from pensioners, micro & small enterprise entrepreneurs, to productive poor communities, benefit from the Daya program. With more than 55 years of experience, BTPN especially understands the needs of pensioners – not only in terms of financial products and services, but also in terms of things they need in order to keep living a healthy and prosperous life.
“BTPN is aware that, in order to grow, the mass market segment not only requires financial access, but also training and guidance to enhance its capacities. In light of this, BTPN not only provides financial solutions to its customers, but also focuses on enhancing their capacities through the Daya Program,” said Eny Yuliati, Corporate Communications Head BTPN.
The Daya Program represents a unique value proposition (UVP) that differentiates BTPN from other banks. Daya is applied in every BTPN business unit. Currently, BTPN has four business units, namely BTPN Purna Bakti, BTPN Mitra Usaha Rakyat, BTPN Syariah, and BTPN Sinaya (Funding).
In the one year period until March 31, 2013, Daya reached 1,268,222 beneficiaries, a rise of 51% compared to the same period in the previous year during which 841,803 people benefitted from it. Furthermore, the number of Daya Program activities staged during the first quarter of this year rose by 75%, from 8,645 to 15,106 activities.