28 January 2013


Mataram, January 26, 2013 – Focusing on serving and empowering the mass market segment, consisting of retirees, micro and small enterprises, as well as productive poor community, Bank BTPN believes that the Bank's involvement in empowering customers is the key to strong and sustainable business performance. In order to achieve this, Bank BTPN integrates its social program within its business. The social program is intergrated in the Bank’s daily business activity down to the branch level.

This synergy between business and empowerment is reflected through its Daya program, which is is a group-wide enablement program that is sustainable and measurable;  one that empowers the mass market customers. Daya program has three pillars, namely Daya Health and Wellness, Daya Entrepreneurial Capacity Building, and Daya Community Empowerment.

"Bank BTPN doesn’t only provide financial solutions for our customers, but more than that we strive to improve the capacity of our customers through 'Daya.' We hope this effort is able to give positive contribution upon the improvement of our mass market customers capacity, thus they can live a more meaningful life." Eny Yuliati, Head of Corporate Communications at Bank BTPN.

In  one-year period, the Bank's mass market empowerment 'Daya' program (1 October 2011 - 30 September 2012) has reached 1,053,945 beneficiaries, an increase of 53% over the same period the previous year which recorded 689,475 beneficiaries. So have the amount of activities and training classes held in a 1-year period (1 October 2011 - 30 September 2012) increased 110% from the previous period, from 20,604 to 43,411 activities.

Bank BTPN's growth is supported by four business units, each of which serves a different market segment. The four business units are; BTPN Sinaya the funding business unit, BTPN Purna Bakti, designed specifically to meet the needs of pensioners, BTPN Mitra Usaha Rakyat that caters to micro and small entrepreneurs, as well as BTPN Syariah which was set up to serve and empower millions of low-income earning Indonesian families, so they can achieve a better life.

For further information please contact:


PT Bank BTPN Tbk
Andrie Darusman – Communications & Daya Head
Email: [email protected] or [email protected]


Bank BTPN in brief

PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking industry, from retail to corporate customers, including retirees, micro-, small- and medium-sized enterprises (MSME) and productive underprivileged communities; the consuming class segment; and the corporate segment. Bank BTPN provides the services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bakti—a business serving retirees, BTPN Micro Business—a business unit serving microbusinesses, BTPN Business Banking—a business serving small- and medium-sized enterprises, Jenius—a digital banking platform serving the consuming class segment, and the corporate business unit, which serves national, multinational, and Japanese companies. Bank BTPN also has a subsidiary, namely PT Bank BTPN Syariah Tbk, which focuses on serving productive underprivileged customers. Bank BTPN also regularly provides training sessions and information for customers through the Daya Program—a sustainable and measurable empowerment program—to improve customers’ capacity so they can grow and have a chance to live better.