27 November 2012


Bekasi - 26 November 2012, PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) held its Daya Program in BTPN’s pension business Bekasi branch, Jl. Lapangan Tengah Serbaguna 1 East Bekasi, Bekasi, West Jawa. Daya is a sustainable and measureable mass market empowerment program that is designed to build the capacity of pensioners, micro and small enterprises (MSEs), as well as the productive poor customers. Attending the program is David Freddynanto, BTPN’s Head of Daya.

David explains, “BTPN developed the Daya Program based on the model that integrates the Bank’s social program with its business, and therefore increases the ‘significance potential’ of every Indonesian. BTPN believes that its involvement in improving the customer’s environment will bring a positive impact to their capacity growth and thus would also increase BTPN’s growth performance.”

BTPN is committed to continue building its customers’ capacity in a sustainable way by providing opportunities to grow and improve their quality of life through the three Daya pillars of Daya Health & Wellness, Daya Entrepreneurial Capacity Building, and Daya Community Empowerment.

The program that was hold in Bekasi is the Entrepreneurial Training, which is part of the Entrepreneurial Capacity Building pillar. The training for pensioners  is done through simple and practical modules, including ‘Ready to be an Entrepreneur’ (Siap Berwirausaha) and ‘Unique Entrepreneur’ (Wirausaha Unik). Siap Berwirausaha is a module consisting of tips and guidance on how to start a business. On the other hand, Wirausaha Unik is a module with different types of unique business models that can be implemented and developed by pensioners. “In Bekasi we were working together with Bogasari to give Wirausaha Unik training related to flour,” added David.

“Up to 30 September 2012, the Daya Program has reached 1,053,945 beneficiaries nation-wide, or an increase of 53% compared to the same period last year. The beneficiaries consists of mass market customers, who are pensioners, micro and small enterprises, as well as the productive poor community,” said David.

David added that the number of Daya activities and training classes held up to 30 September 2012 also increased by 111% to 43,411 activities. Moreover, the empowerment programs implemented by BTPN have received very positive feedback from its customers. According to the results of BTPN’s evaluation, the average level of satisfaction of customers reached 90%.

“Through the Entrepreneurial Capacity Building program, like the Entrepreneurship Training, we hope to build BTPN’s customer’s capacity especially pensioners, so that they will have a more meaningful life,” concludes David.

For further information please contact:


PT Bank BTPN Tbk
Andrie Darusman – Communications & Daya Head
Email: [email protected] or [email protected]


Bank BTPN in brief

PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking industry, from retail to corporate customers, including retirees, micro-, small- and medium-sized enterprises (MSME) and productive underprivileged communities; the consuming class segment; and the corporate segment. Bank BTPN provides the services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bakti—a business serving retirees, BTPN Micro Business—a business unit serving microbusinesses, BTPN Business Banking—a business serving small- and medium-sized enterprises, Jenius—a digital banking platform serving the consuming class segment, and the corporate business unit, which serves national, multinational, and Japanese companies. Bank BTPN also has a subsidiary, namely PT Bank BTPN Syariah Tbk, which focuses on serving productive underprivileged customers. Bank BTPN also regularly provides training sessions and information for customers through the Daya Program—a sustainable and measurable empowerment program—to improve customers’ capacity so they can grow and have a chance to live better.