We put close attention to the mass market community. BTPN, through its Daya program, continuously try to provide access to help the community build a better life, in both business and health areas. Various programs are designed as the company’s contribution to promote a healthy lifestyle and entrepreneurship among members of customers’ families.
Activities run under Daya Tumbuh Komunitas are designed in accordance with the needs, interests and potentials of BTPN’s mass market customers. We also provide experts on community empowerment to ensure that all programs run effectively and efficiently.
Empowerment activities held under Daya Tumbuh Komunitas programs are started from the establishment of a community, the improvement of production capacity, to the provision of supports to open access for wider market. In the health area, we encourage customers’ families to implement a clean and healthy lifestyle through persuasive programs organized by our Helath Cadres.