Jenius, a revolutionary financial application from BTPN, teamed up with Brightspot to present the Market of the Future from 29 September – 2 October 2016 at Senayan City, Jakarta. This collaboration successfully introduced a new lifestyle to the digitally savvy and socially connected generation in terms of shopping, enjoying entertainment and gaining inspiration.
Visitors thronged the colorful kiosks at Jenius Live x Brightspot Market of the Future. Brightspot gave an opportunity to both local and international designers, as well as artists and merchants, to gather at an event where they could showcase their unique product ranges. Jenius and Brightspot endeavored to support the innovative potential of creative and original enterprises by providing them with a forum to display their work to the general public. The event set out to shine a light on the inspiring creations and content being sought by the younger generation.
People wanting to visit the event who had already downloaded the Jenius application to their smartphone were able to use this as an entrance pass. What’s more, visitors were also able to perform transactions using the features of Jenius at the participating merchants.