Successful Targeting of the Social Media Market Sees a Multiple Rise in Turnover
25-year old Lisatun Nikmah earns a living selling clothes. Born into a modest family in Pangkalpinang, Bangka Belitung, Lisatun had to think hard about how she could lead a more prosperous life. With capital of just Rp 20 million, Lisatun decided to move around selling clothes at different locations. "It was quite exhausting, but I learned what type of clothes people like. This made it much easier for me to sell my clothes," Lisatun explained.