ABOUT DAYA

Daya is created from the call of the soul to give meaning in other’s life

Daya is the embodiment of Bank BTPN’s commitment to sustainably improve the capacity of its customers by providing them with opportunities for growth and a meaningful life.

Daya is a Unique Value Proposition (UVP) of Bank BTPN and its subsidiaries in implementing its vision and mission to improve the quality of life of customers and Indonesian.

Bank BTPN through Daya is also committed to support government and global communities in achieving the Sustainable Development Goals.

WHY DAYA?

Daya is a capacity building program for the Indonesian society, especially Bank BTPN’s customers, in all segments, from low-income (productive poor) people all the way to corporate.

Bank BTPN believes that these customers segments not only need access to finance and financing, but they also need to increase their capacity in various fields to have a better life.

Therefore, based on research to identify customers’ needs and challenges, Bank BTPN designed a comprehensive empowerment program, which includes competence development, personal financial health, capacity to grow for business & sustainable living.

Furthermore, the development of programs, modules and training curriculum for customers is always enhanced by collaboration with various credible and relevant universities, corporates and institutions who have the same vision to create a stronger Indonesian society.

www.daya.id

DAYA PILLARS

Daya consists of four program pillars:

1. Competence Development,
2. Personal Financial Health,
3. Capacity to Grow for Business,
4. Sustainable Living.

With these four program approaches, BTPN strives to reach out to all segments in the society.