DAYA PILLARS

Business Capacity Enhancemen

Micro, Small, and Medium-sized Enterprises (MSMEs) play a significant role contributing to the Gross Domestic Product (GDP) and providing employment opportunities. However, MSMEs continue to face various challenges, including limited market access, a lack of advanced technology adoption, a shortage of skilled human resources, and restricted access to financial services.

 

Therefore, in addition to providing capital assistance, Bank BTPN organizes business capacity enhancement programs with the aim of increasing the number of entrepreneurs in Indonesia, helping MSME players advance in their businesses, and creating new business opportunities. These programs are implemented through seminars/training sessions, business mentoring, information on new business opportunities, improved market access, both offline and online, and the provision of the daya.id website.

 

Topics covered for education include Digital Marketing, Understanding Business Financial Statements, Effective Inventory Management, and more. To improve market access, Bank BTPN organizes customer product exhibitions and collaborates with three Indonesian marketplaces, namely Tokopedia, Shopee, and Bukalapak. As for new business opportunities, Bank BTPN partners with franchisors in Indonesia to offer alternative business options to increase the income of the community and its customers.

 

In 2022, the business capacity enhancement program, including seminars and training, was attended by 9,980 participants. The business mentoring program had 32 participants, and 1,261,494 individuals accessed online learning materials through infographics.

 

The business mentoring program, as part of the business capacity enhancement initiative, has made a significant impact on business owners. For instance, participants have become willing and capable of maintaining primary financial records, adopting digital marketing strategies, identifying target markets, and diversifying their product offerings. As expressed by Bu Tanti, a snack entrepreneur: "I am truly grateful to have met Mr. BTPN in the training because it helped me keep my finances in order." Bu Ririn, a food business owner, added that thanks to the Daya program, "I am motivated to run my business again because, due to COVID-19, there was a slump in income, and my expenses never matched. I lost enthusiasm for selling." Similarly, Mr. Adir, a clothing retailer, shared, "It has been a source of joy and substantial help in growing my business. I now have a better understanding of my target market and the revenue goals I need to achieve."

SIGNIFICANT IMPACT

Tri Wahyuni

Bank BTPN Customer



Tri Wahyuni

SIGNIFICANT IMPACT

Eka Maisyaroh

Bank BTPN Customer



Eka Maisyaroh

DAYA PILLARS

Competence Development

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DAYA PILLARS

Financial literacy

Bank BTPN as part of the financial services industry is very supportive to improve personal financial health by providing financial education

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DAYA PILLARS

Capacity to Grow for Business

The entrepreneurial sector plays an important role in supporting national economic growth.

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DAYA PILLARS

Sustainable living

Concern on environment will improve the quality of life in a sustainable manner and also supporting the sustainability of the earth's preservation

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