Bank BTPN Receives 2023 Indonesia Public Relations Awards for Consistently Improving Public Relations Performance
PT Bank BTPN Tbk ("Bank BTPN") received an award in public relations at the annual "Indonesia Public Relations Awards (IPRA) 2023: Winning Economic Growth through Consistent Collaboration" event organized by Warta Ekonomi.co.id.
Bank BTPN won the “Best Public Relations in Company Management on Expanding Mass Market Products and Services” award in the Conventional Bank category.
The award is dedicated to public relations’ role and function in a company that has significantly improved the quality and performance of the company through innovative public relations strategy in the midst of increasingly fierce industrial competition and Indonesia's improving economic conditions.
The assessment is determined through a desk research approach to assess the company's financial performance, media monitoring to assess the company's strategic policies by analyzing the number of positive reports related to company performance, and expert panels to validate the entire series of assessments from a panel of judges who are experts in their fields.
The award motivates Bank BTPN to continue collaborating with media as a strategic partner in delivering the company’s positive messages to public as well as encourages us to continue creating strategies and innovations, internally and externally, to strengthen the bank's image and reputation.