Bank BTPN Receives 2023 12th Infobank Digital Brand Awards for Actively Promoting Brand through Digital Channels
PT Bank BTPN Tbk (“Bank BTPN”) has received awards at the annual “12th Infobank Digital Brand Awards 2023” event organized by Infobank Magazine.
Infobank Magazine partnered with Isentia, a global media intelligence solution provider, in determining the awardees and giving the awards for 190 institutions and 174 products.
The awards were given in appreciation of the institutions in promoting their corporate brands and product brands through digital platforms in 2022.
Bank BTPN President Director Henoch Munandar received the awards on Wednesday (12/04) at the Shangri-La Hotel, Jakarta.
Bank BTPN received three awards as follows:
"The Best Bank with Digital Service (KBMI 3 category, banks with core capital of more than Rp14 trillion up to Rp70 trillion)" for Jenius from Bank BTPN.
“The 3rd Best Deposito for Conventional Commercial Bank” for the BTPN Time Deposit product.
“The 3rd Best Conventional Commercial Bank Debit Card” for Jenius Debit Card from Bank BTPN.
Bank BTPN was rated one of the best banks based on public assessment and social media users’ feedbacks on the bank's digital-based banking products and services.
There were eight stages in the assessment and all of them centered on social media channels for corporate brands and product brands. The eight stages were category selection, brand and keyword research, social media channel selection, data generation from social media platforms, sentiment determination, data collection, index calculation, and determination of the top three results.
In the event, Henoch also had a chance to present as a speaker in CEO Sharing titled “The Inspiring Leadership in Winning Digital Era Competition”. Henoch shared the stage with PT Jasa Raharja President Director Rivan A. Purwantono.
The awards and the chance to share information to public encourage Bank BTPN to continue to actively and consistently providing the best services for customers with the support of digital technology.