MAKASSAR - Koran SINDO teamed up with PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) to hold a discussion with the theme of Laku Pandai: Akses Keuangan untuk Semua (Laku Pandai: Financial Access for Everyone. Laku Pandai refers to the Program for Financial Services Without Branches in the Framework of Financial Inclusion, which was initiated by the Financial Services Authority (OJK) in March 2015.
This event features the Head of the OJK’s Region 6 for Sulawesi, Maluku, and Papua Bambang Kiswono along with Sales Management Head of BTPN Wow! Mohammad Reza Rizal as speakers. A 2014 Global Financial Inclusion Index survey indicated that only 36% of adults in Indonesia actually have a bank account. In light of this low level of banking access, Laku Pandai is widely regarded as an important breakthrough from the OJK which enables the banking industry to reach people in all corners of the vast Indonesian archipelago.
In response to the remarkable Laku Pandai innovation, BTPN initiated BTPN Wow!, a banking service intended for the mass market which harnesses mobile phone technology and is supported by an widespread network agents who act as an extension of the bank in expanding the reach of its services to customers all across Indonesia.
“Laku Pandai is a revolutionary concept that will change the behavioral map of the Indonesian public in terms of banking. We are extremely proud that BTPN has been entrusted to become one of the pioneers in this initiative,” said Sales Management Head of BTPN Wow! Mohammad Reza Rizal.
With the emergence of BTPN Wow!! people can now enjoy a wide range of banking services such as opening an account, or withdrawing and depositing money through a bank agent at a very low cost. A warung (small food kiosk) can serve as an agent, as can a pulsa (mobile phone credit) seller, meaning that BTPN is ready to reach the remote areas in Indonesia.
BTPN Wow!! also allows customers to perform numerous transactions including money transfers, mobile phone credit purchases, and the payment of various bills such as electricity, water and others by means of a mobile phone. BTPN Wow!! uses USSD, or Unstructured Supplementary Services Data, technology which can operate on all types of GSM-based mobile phones (not necessarily a smartphone), even with a very weak signal.
The target customers of BTPN Wow! are people who have never had a bank account, but are accustomed to using mobile phones and topping them up with pulsa. As such, it shouldn't be too complicated for those who want to perform banking transactions on their mobile phones. “With the support of all the parties concerned, we hope that Laku Pandai and BTPN Wow! will bring about positive changes for the public, while also achieving financial inclusion in Indonesia,” added Reza.
Thanks to its BTPN Wow! initiative, BTPN made in onto the “Fortune Change the World” list, which includes 50 companies from across the globe adjudged to be performing well in solving social problems while remaining profitable.
BTPN’s inclusion in this prestigious list, which was released in the September 2016 edition of Fortune Magazine, indicates that through BTPN Wow! the bank is considered to be successfully assisting members of the public who previously had no access to banking services in Indonesia, and is also playing a significant role in improving financial inclusion in the country. In fact, BTPN is the only Indonesian company to appear in this list.
To further extend its coverage for the public, BTPN Wow! continues to expand in partnership with various other parties. One of these collaborations is with Telkomsel to develop an integrated financial service involving TCASH and BTPN Wow! which are being jointly marketed. By March 2017, after its launch in March 2015, there were more than 178,000 BTPN Wow! agents serving as many as 3.43 million customers.
(Sindonews.com / Puguh Hariyanto)