Bandung, May 8, 2013 – Focusing itself on serving and empowering the lower-income market, as well as micro & small enterprises (mass market), BTPN believes that its direct involvement in empowering its customers is the key to achieving top-quality and sustainable business performance growth.
To realize this, BTPN has implemented a business model that integrates its social and business missions in terms of its products, services, and everyday activities. The synergy between these two missions is reflected through Daya, a measurable and sustainable empowerment program that is available to all BTPN customers.
The Daya program focuses on health and welfare, as well as practical training for entrepreunerial skills. All BTPN customers, ranging from pensioners, micro & small enterprise entrepreneurs, to productive poor communities, can benefit from the Daya program.
“BTPN is focusing on developing the side of its business specifically designed for meeting the banking needs of lower income communities and micro & small enterprises. These segments not only need financial access, but also training and guidance to enhance their capacities,” said Adidharma, Deputy Regional Business Leader BTPN Mitra Usaha Rakyat.
The mass market empowerment program known as ”Daya”, in a one year period (from April 1, 2012 – March 31, 2013), reached 1,268,222 beneficiaries, a rise of 51% from the same period in the previous year during which 841,803 people benefitted from it. Furthermore, the number of Daya Program activities staged during the first quarter of this year rose by 75%, from 8,645 to 15,106 activities.
BTPN is confident that, by providing training, it will be able to support the businesses of its customers so that they will grow in a sustained manner. This, in turn, will become one of the keys to continued BTPN performance growth.
The Daya Program activity carried out on this occasion was ‘Daya Tumbuh Usaha’. “Daya Tumbuh Usaha acts as a base of information from which our customers can learn how to develop a business. Activities include training in practical entrepreneurial skills, and micro business franchises. These activities are facilitated by certified instructors stationed in all BTPN areas of operation,” explained Adidharma. He continued, “Through Daya Tumbuh Usaha, we hope that BTPN customers, in this case micro & small enterprise entrepreneurs in Bandung, will gain new insights into running a business. Giving practical tips during the training is a simple way of helping our customers, as they can immediately use these to improve their business.” These practical tips are conveyed to customers using simple language backed up by interesting visuals, so that it is easier for them to understand the “Daya Tumbuh Usaha” training.
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