04 September 2023

Bank BTPN Directors Serves Customers at Branches during National Customer Day Celebrations

Jakarta, 4 September 2023 – The National Customer Day, which falls on September 4, is the moment that PT Bank BTPN Tbk (Bank BTPN) directors and management members have been waiting for.


On this particular day, Bank BTPN directors and management members directly served customers and explained products to customers at branches across Indonesia. They also participated in empowerment programs and accompanied customers during the signing of loan agreements. They also handed out live roses and chocolate bars to customers and visited a number of Bank BTPN customers in Indonesia.


In line with the company's vision, Bank BTPN carried out various activities on the National Customer Day for customers from multiple business units, such as Sinaya, Micro Business, Small and Medium Enterprise, Jenius, and Purna Bakti.


“The best customer experience is our priority at Bank BTPN. In celebrations of the National Customer Day, all employees of Bank BTPN are directly involved in serving customers as a form of our appreciation and commitment to continuing providing the best services for our customers who have entrusted us as the bank of choice that can make a significant change in the lives of millions of people, especially with the support of digital technology," said the President Director of Bank BTPN Henoch Munandar.


Bank BTPN's activities on the National Customer Day were also attended by officials from partners, namely PT TASPEN (Persero) and PT ASABRI (Persero).


Not only serving customers at branch offices, Bank BTPN also provided empowerment activities such as health services for customers, especially pension customers, which included basic health checks and consultations with doctors from the Indonesian Doctors Association (IDI) and a webinar with the theme of "Lung Infection/Pneumonia in Older Individuals” to increase customers' understanding of the disease, physical activities, and nutrition needs among older individuals. Customers could ask questions directly to the geriatrician, who was also the source in the webinar.


In addition, Bank BTPN organized Pekan Purnabakti, an activity where pension customers can partake to express themselves to improve health and happiness during their retirement.


Health services provided at branches for customers are part of Bank BTPN’s Daya Program, which is aimed to increase customers’ capacity sustainably by providing opportunities for growth and a more meaningful life.


Bank BTPN routinely provides offline health services on the first business day of every month in seven regional offices in Gorontalo, Bandung, Surabaya, Semarang, Tangerang, Medan, and Jakarta. In celebrations of the National Customer Day, Bank BTPN held offline health services today at the seven branches.


Meanwhile, Bank BTPN also organizes webinars that are broadcast online at the beginning of each month. As of June 2023, there were at least 196 pension customers who had received health services and more than 25,000 pension customers had received the benefits of webinars held at Bank BTPN branches.


On the other hand, Jenius, the life finance solution for Bank BTPN's digital-savvy customers, also provided a number of offers for its users to celebrate the National Customer Day. The offers included a Rp50,000 cashback program for a minimum e-money top-up of Rp200,000 at the e-Wallet Center on the Jenius application and a 70% discount with a maximum discount of Rp14,000 for every Kopi Kenangan purchase using Jenius Pay on the Kopi Kenangan application.


Jenius also held a quiz with a prize of Rp5 million for 10 winners. Jenius users are encouraged to follow Jenius' official Instagram and Twitter accounts (@jeniusconnect) to obtain latest information about the quiz. Jenius also provided souvenir packages available at 56 Jenius booths and 21 Bank BTPN branches in Indonesia.


“In its 7th year, Jenius has become one of the pioneers in digital banking services in the country and continues to grow with various innovations, through its features and technology that are rooted from its users who want to better manage their life and finances. More than 4.8 million digital-savvy people have joined this platform. For this reason, Jenius continues its commitment to providing complete and relevant financial services for digital-savvy users through co-creation and collaboration processes," said Henoch.


Empowerment has become Bank BTPN's Unique Value Proposition (UVP) to improve the quality of life for the better by helping customers and the public in general achieve their financial goals. Bank BTPN consistently presents the Daya Program to increase customer capacity sustainably by providing opportunities for growth and a more meaningful life. As of the end of June 2023, 1,529,194 individuals had benefited from the Daya Program through 5,019 activities throughout Indonesia and from its website


To welcome the momentum of the National Customer Day, Bank BTPN presents the Daya Program through an online platform at multiple branches that enables customers to obtain health information relevant to their needs or to have direct discussions with doctors and interact with other pension customers, as well as online health teleconsultation services with doctors for pension customers and their family members. Customers may contact the doctor on duty every working day at 08.00-10.00 and 16.00-18.00 WIB via WhatsApp Chat, WhatsApp Call, and WhatsApp Video Call.


“More than an appreciation for our loyal customers, we hope that these activities that we specially presented on the National Customer Day would strengthen Bank BTPN's relationship with our customers and become our trigger to always provide a positive impact sustainably for customers, shareholders, and of course, the Indonesian people," concluded Henoch.

For further information please contact:


PT Bank BTPN Tbk
Andrie Darusman – Communications & Daya Head
Email: [email protected] or [email protected]


Bank BTPN in brief

PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking industry, from retail to corporate customers, including retirees, micro-, small- and medium-sized enterprises (MSME) and productive underprivileged communities; the consuming class segment; and the corporate segment. Bank BTPN provides the services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bakti—a business serving retirees, BTPN Micro Business—a business unit serving microbusinesses, BTPN Business Banking—a business serving small- and medium-sized enterprises, Jenius—a digital banking platform serving the consuming class segment, and the corporate business unit, which serves national, multinational, and Japanese companies. Bank BTPN also has a subsidiary, namely PT Bank BTPN Syariah Tbk, which focuses on serving productive underprivileged customers. Bank BTPN also regularly provides training sessions and information for customers through the Daya Program—a sustainable and measurable empowerment program—to improve customers’ capacity so they can grow and have a chance to live better.