Bogor, 30 September 2016 – Focused and consistent in serving lower-income communities, including pensioners, micro, small and medium enterprise (MSME) entrepreneurs, and productive poor communities, PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) joins the Fortune Magazine’s list of 50 companies around the world that perform well in taking society’s biggest problems while remaining profitable.
In the “Fortune Change the World” list released in the September 2016 edition of Fortune Magazine, BTPN, through BTPN Wow!, gets a recognition for its success in reaching out to communities that previously have no access to banking services in Indonesia and playing an important role in the country’s financial inclusion. BTPN is the only Indonesian company included in the list, putting it on a par with leading global companies such as Starbucks, MasterCard and General Electric.
“Do Well by Doing Good epitomizes BTPN’s business philosophy and serves as the source of inspiration for innovations to our business model. BTPN’s inclusion as the only Indonesian company in the ‘Fortune Change the World2016 - 50 Companies That Do Well By Doing Good’ list makes us extremely proud and at the same time, also motivates us to keep improving in doing the best,” said BTPN Director Anika Faisal.
BTPN Wow!’s presence in assisting unbanked people in Indonesia and playing important role in the country’s financial inclusion is felt by Susanti, a BTPN Wow! customer from Cisarua, Bogor. Susanti told of how BTPN Wow! has managed to change her habits and self-discipline when it comes to saving money.
“Before BTPN Wow!, I saved the proceeds of my sales in a moneybox because it was really hard to get to a bank from where I live. Also, you have to deposit quite a lot of money in a bank to have a savings account. Now with BTPN Wow!, I can save money in small amounts. What’s more, I save my money in a more disciplined way which allows me to put my kids through school,” said Susanti who works as a honey seller in Gunung Mas, Cisarua, Bogor.
The benefits of BTPN Wow!’s presence in Gunung Mas were also expressed by a BTPN Wow! agent in the area, Husnul Asikin. In his view, BTPN Wow! offers a lot of conveniences to people living in and around Gunung Mas, including tea plantation workers, especially by giving them the chance to build up savings.
“Many of the people living here were previously unable to enjoy the results of their hard work as they saved their money irregularly, like keeping it at home or in the cupboard. However, as a BTPN Wow! agent, I can serve the local community without require them to make a long trip to a bank to manage their money. Now, they can deposit and withdraw money right here,” said Husnul.
BTPN Wow! is a BTPN innovation created as part of the Branchless Banking in the Framework of Financial Inclusion Program, commonly known as LAKU PANDAI, which was initiated by the Financial Services Authority (OJK). BTPN Wow! is a banking service for the mass market which utilize mobile phone technology and is supported by agents who serve as an extension of BTPN in efforts to boost the reach of its services to customers in all corners of Indonesia.
BTPN Wow! is a savings account that is accessible by all types of GSM mobile phones (not necessarily a smartphone), whereby transactions can be performed anywhere, even with just one bar of phone signal. By using BTPN Wow!, customers can open an account, as well as deposit and withdraw cash through a bank agent with extremely low charges.