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Jenius Banking Reinvented
08 September 2021
Jenius from Bank BTPN, blu by BCA Digital, BCA, BNI, Twitter Indonesia Collaborate for #DatamuRahasiamu Security Education Campaign
Jakarta, 8 September 2021 – Technology and digital developments have touched various aspects of Indonesian people's lives, and digital banking services is one of them. Digital banking service providers continue to develop security measures through the implementation of layered security technology, as security is one of the main focuses, on top of comfort and convenience that they offer to customers.
It also takes collaborative efforts from digital banking providers and their customers to provide a secure digital and banking ecosystem.
While digital banking service providers are responsible for developing a sustainable security system, customers are required to be always vigilant about any potential fraud attempts and to always protect their data and fund.
To realize a secure digital and banking ecosystem, integrated and sustainable education about security awareness is needed to reach out to wider audiences.
To coincide with the National Consumer Day, which falls on 4 September, Jenius from Bank BTPN, blu by BCA Digital, Bank Central Asia (BCA), Bank Negara Indonesia (BNI), and Twitter Indonesia will hold a series of security education activities in appreciation of customers as part of the collaborative #DatamuRahasiamu (#YourDataYourSecret) educational campaign program. The program is inspired by Bank Indonesia, which initiated a campaign to raise public awareness of various types of frauds.
“Acceleration in digitalization must be followed with vigilance among the users for various kinds of cybercrimes that keep growing. We certainly welcome and fully support the #DatamuRahasiamu campaign collaboration initiative carried out between these institutions. Hopefully, the collaboration would help reach out to wider public members, to educate themabout banking security and the importance of personal data protection," said Anton Daryono, Director of Payment System Supervision and Specialist Supervisor - DFSS (Department of Financial System Surveillance) at Bank Indonesia.
The #DatamuRahasiamu security education collaboration was warmly welcomed by Jenius from Bank BTPN. “In accordance with the spirit of Jenius to continue to cocreate and collaborate, surely we can maximize security education through #DatamuRahasiamu activities by joining forces for a safe banking ecosystem. For this reason, we fully support #DatamuRahasiamu activities and continue to increase security measures at Jenius. To further optimize public understanding of digital security, Jenius has introduced www.jenius.com/pages/jeniusaman, which contains the latest digital security information," said Irwan Tisnabudi, Digital Banking Head of Bank BTPN.
Sharing a similar view, Duardi Prihandiko, Head of Marketing & Communication of BCA Digital said: “This collaboration involves stakeholders from various parties for comprehensive and impactful security education. Together, we will take a varied and relevant communication approach to reach the widest possible community, because security is always a two-sided issue. From the institutional side, they must have systems and mechanisms that have been tested for safety, while from the customer side they must always be careful in conducting financial transactions. It is important for modern society to always keep abreast of news and technology developments so as not to fall for any potential fraud. It always takes two to tango,” explained Duardi.
The spirit of collaboration in security education #DatamuRahasiamu was also conveyed by BCA Senior Vice President Marketing Communication, Norisa Saifuddin, "It has been BCA's commitment to always prioritize customer data security, therefore we provide full and real support for the #DatamuRahasiamu collaboration movement. The security of digital transactions is a shared responsibility between banking service providers and users. Through this collaboration, hopefully we can increase the level of customer education regarding the importance of protecting personal data."
At the same moment, Rian Eriana Kaslan, Senior Executive Vice President of BNI's Digital Business also expressed her interest in being involved in the #DatamuRahasiamu security education collaboration. “Obviously, we have high hopes regarding this campaign. With this campaign, Service Users can better understand that maintaining and protecting personal data is also the personal responsibility of each users. Service users can be more careful of fraudulent attempts by individuals who claim to be bank officers/BNI officers via telephone, chat platform, fax or e-mail, who ask for personal data, including passwords/MPIN/PIN/OTP. In our opinion, the collaboration of big partners in this #DatamuRahasiamu campaign is imperative to educate our customers about the importance of data privacy. We, as a bank, also have a big responsibility for the security of customer's confidential data, one of which is by consistently providing education to customers regarding the dangers of cybercrime. The hope is that with a big campaign related to data privacy like this, customers can further maintain the confidentiality of their data," he said.
Furthermore, digital security is also the main concern of Twitter Indonesia as a digital service provider for the Indonesian people. Dwi Adriansah, Country Industry Head, Twitter Indonesia, said, “Keeping everyone safe and protected is one of our top priorities at Twitter. With the rapid development and adoption of technology, personal data has become very valuable. By collaborating in the #DatamuRahasiamu campaign, Twitter is committed to being part of raising public awareness to better understand how important it is to maintain data security, especially when in the digital realm.”
Unfortunately, the types of digital crime will continue to grow, but the risk of loss can be minimized by adding extra layer of security from service providers and increasing users’ awareness to continue to protect their personal data and information. The #DatamuRahasiamu collaboration is the beginning of security education activities that will be carried out on an ongoing basis.
This cross-institutional and sectoral collaboration program is also symbolically marked by the use of the #DatamuRahasiamu educational campaign logo. In the future, there will be a series of educational activities carried out by each bank and institution that joins this campaign, as well as joint activities.
It is hoped that more partners will join to deliver this #DatamuRahasiamu security education to reach a wider audience so that more Indonesians will have better understanding about and be more aware of the importance of personal data protection.
For further information please contact:
PT Bank BTPN Tbk
Andrie Darusman – Communications & Daya Head
Email: [email protected] or [email protected]
PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking industry, from retail to corporate customers, including retirees, micro-, small- and medium-sized enterprises (MSME) and productive, pre-prosperous communities; the consuming class segment; and the corporate segment. Bank BTPN provides the services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bakti—a business serving retirees, BTPN Micro Business—a business unit serving micro businesses, BTPN SME—a business serving small- and medium-sized enterprises, Jenius—a digital banking platform serving the consuming class segment, and the corporate business unit, which serves national, multinational, and Japanese companies. Bank BTPN also has a subsidiary, namely PT Bank BTPN Syariah Tbk, which focuses on serving customers from the mass market. Bank BTPN also regularly provides training sessions and information for customers through the Daya Program—a sustainable and measurable empowerment program—to improve customers’ capacity so they can grow and have a chance to live better.