Manado, 19 December 2014 – Committed to opening up market access for Micro, Small and Medium Enterprise (MSME) entrepreneurs, PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) organized the BTPN MSME Empowerment Festival in Manado on 19 – 20 December 2014. This event, which was opened by Mulia Salim – BTPN Director of Micro and Small Enterprises, was enlivened by a bazaar featuring 150 MSMEs from Manado and its surrounding areas.
Of the total number of participants at the festival's bazaar, 50 of them were customers that had already received capital loans and taken part in BTPN empowerment programs. As a bank that is focused and consistent in serving lower-income segments of society as well as micro, small and medium enterprise (MSME) entrepreneurs, including productive poor communities (mass market), BTPN believes that mass market segment not only require financial access, but also training and guidance to enhance their business capacities and quality of life. This has been realized through Daya, a measured and sustainable mass market empowerment program.
Through Daya, BTPN provides training and information on a regular basis to enhance the capacities of its customers. Daya consists of the following three program pillars: Daya Sehat Sejahtera, Daya Tumbuh Usaha, and Daya Tumbuh Komunitas. Daya is integral to all of BTPN’s business units, namely BTPN Purna Bakti - the business unit focused on serving pensioner customers, BTPN Mitra Usaha Rakyat - the business unit focused on serving micro and small enterprise entrepreneurs, and BTPN Sinaya - the funding business unit. Daya is also applied in the subsidiary BTPN Syariah - which focuses on serving customers from productive poor communities. All BTPN customers, including pensioners, MSME entrepreneurs as well as productive poor communities, benefit from Daya.
In his speech, Mulia Salim said, "We are confident that the MSME sector will continue playing an important role in the Indonesian economy. In light of this, our staging of the BTPN MSME Empowerment Festival is a sign of our appreciation for all MSME entrepreneurs. We hope that this festival will serve to further stimulate the growth of MSMEs not only in Manado, but throughout Indonesia."
People, in particular the MSME business society, who attend the festival, were not only able to do some shopping at the bazaar but could also have their businesses’s health checked at the MSME Clinic at the BTPN stand. The occasion was further brought to life by band, dance, karaoke, and zumba performances. And this was not all - the two day event included a fun walk, aerobics, blood donations and a selfie photo competition.