Free information, consultations, and examinations to promote health education and prevent illness.
Jember, 6 May 2014 – Focused and consistent in serving lower-income communities, as well as micro & small enterprises, PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) believes that its direct involvement in empowering its customers is the key to achieving remarkableand sustainable business performance growth.
To realize this, BTPN has implemented a business model that integrates its social and business missions in terms of its products, services, and daily activities. The synergy between these two missions is reflected through ’Daya’.
Daya is a measured and sustainable empowerment program that focuses on health and welfare, as well as practical training for entrepreunerial skills. Daya is the implementation of BTPN’s commitment to develop the capacities of its customers in a sustainanable manner, while also giving them to opportunity to grow greater significance.
Daya consists of the following three program pillars: Daya Sehat Sejahtera, Daya Tumbuh Usaha, and Daya Tumbuh Komunitas. Daya is applied in each of the BTPN business units. Currently, BTPN has the following four business units: BTPN Purna Bakti – which was designed specifically to meet the needs of pensioners, BTPN Mitra Usaha Rakyat – which is aimed at micro & small enterprise entrepreneurs, BTPN Syariah – which was formed to serve and empower the millions of productive poor families in Indonesia so that they can attain a better life, as well as BTPN Sinaya - its funding business unit. All BTPN customers, ranging from pensioners, micro & small enterprises entrepreneurs, to productive poor communities benefit from the Daya program.
With more than 55 years of experience, BTPN especially understands the needs of our pensioner customers. This pertains not only to their need for financial products and services, but also to things they need in order to live a healthy and prosperous life. In this spirit, Daya Sehat Sejahtera comes to encourage a healthy style of living for all BTPN customers.
“Through Daya Sehat Sejahtera, it is hoped that customers will be able to take a better care of their health. This program provides free information, consultations and examinations to promote health and prevent illness. Such activities are organized periodically, and are supported by medical professionals stationed throughout BTPN’s areas of operation,” said Helmud Simanjuntak, Regional Head Jatim I.
On a national level, during the first three months of 2014, BTPN organized 46,233 Daya activities, a rise of 194% from the same period in 2013. Meanwhile, the number of customers participating in Daya reached 566,722, an increase of 101% (yoy). This data shows the high level of interest mass market customers have in taking part in empowerment schemes that can enhance their capacities.
In 2012, the Daya Sehat Sejahtera Program was expanded through a variety of activities to enhance health services for customers. These included collaborations with the Grand Aides Foundation from the United States, PT Asuransi Allianz Life Indonesia (“Allianz Life”), the Indonesian General Practitioners Association (PDUI), and the University of Indonesia’s Faculty of Psychology to implement the Health Care Program (Program Kader Kesehatan). The health care program involves customers and other members of their family, all of whom are encouraged by the cadres to live a healthier life.