03 October 2013


Free information, consultations, and examinations to promote good health and prevent illness

Balikpapan, October 2, 2013 – Focused and consistent in serving lower-income groups, as well as micro & small enterprises (mass market), PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) believes that its direct involvement in empowering its customers is the key to achieving top-quality and sustainable business performance growth.

To realize this, BTPN has implemented a business model that integrates its social and business missions in terms of its products, services, and everyday activities. The synergy between these two missions is reflected through ’Daya’.

Daya is a measurable and sustainable empowerment program that focuses on health and welfare, as well as practical training for entrepreunerial skills. Daya is the realization of BTPN’s commitment to develop the capacities of its customers in a sustainanable manner, while also giving them to opportunity to grow and obtain better life opportunities.

Daya consists of the following three program pillars: Daya Sehat Sejahtera, Daya Tumbuh Usaha, and Daya Tumbuh Komunitas. Daya is applied in the BTPN business units that focus on the mass market, namely BTPN Purna Bakti, BTPN Mitra Usaha Rakyat and BTPN Syariah. All BTPN customers, ranging from pensioners, micro & small enterprises, to productive poor communities, can benefit from the Daya program.

With more than 55 years of experience, BTPN especially understands the needs of our retiree customers. This pertains not only to their need for financial products and services, but also to things they need in order to keep living a healthy and prosperous life. In this spirit, Daya Sehat Sejahtera is a program that aims to encourage a healthy style of living for all BTPN customers.

“This program provides free information, consultations and examinations to promote good health and prevent illness. Such activities are organized periodically, and are supported by medical professionals stationed throughout BTPN’s areas of operation,” said Aden Jaenudin, Area Business Head Samarinda.

Currently, the growth of BTPN is supported by its four business units. These four business units are as follows: BTPN Sinaya - its funding business unit, BTPN Purna Bakti – which was designed specifically to meet the needs of pensioners, BTPN Mitra Usaha Rakyat – which is aimed at micro & small enterprise entrepreneurs, and BTPN Syariah – which was formed to serve and empower the millions of productive poor families in Indonesia, so that they can attain a better life.

On a national level, during the first semester of 2013, the Daya program reached 697,885 beneficiaries. This represented an increase of 31,7% from the first semester of 2012 in which there were 529,991 beneficiaries. The number of Daya program activities staged in the first semester of this year also rose by 83,6%, from 22,034 in the first six months of 2012 to 40,456 activities.

In 2012, the Daya Sehat Sejahtera Program was expanded through a variety of programs, including collaborations with the Grand Aides Foundation from the United States, the Indonesian General Practitioners Association (PDUI), and the University of Indonesia’s Faculty of Psychology. Amongst other activities, health cadre programs were held, in which customers and other members of their family were trained to become health workers who, in turn, would motivate other customers to live a healthy and prosperous life.

For further information please contact:


PT Bank BTPN Tbk
Andrie Darusman – Communications & Daya Head
Email: [email protected] or [email protected]


Bank BTPN in brief

PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking industry, from retail to corporate customers, including retirees, micro-, small- and medium-sized enterprises (MSME) and productive underprivileged communities; the consuming class segment; and the corporate segment. Bank BTPN provides the services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bakti—a business serving retirees, BTPN Micro Business—a business unit serving microbusinesses, BTPN Business Banking—a business serving small- and medium-sized enterprises, Jenius—a digital banking platform serving the consuming class segment, and the corporate business unit, which serves national, multinational, and Japanese companies. Bank BTPN also has a subsidiary, namely PT Bank BTPN Syariah Tbk, which focuses on serving productive underprivileged customers. Bank BTPN also regularly provides training sessions and information for customers through the Daya Program—a sustainable and measurable empowerment program—to improve customers’ capacity so they can grow and have a chance to live better.