Bank BTPN E-Banking & Banking Reinvented
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Jenius Banking Reinvented
18 July 2011
EMPOWERMENT IS THE KEY FOR BTPN BUSINESS DEVELOPMENT
Credit Growth 33%
Jakarta – PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) again recorded the prime performance on the first semester of 2011. In line with its vision to become the best mass market bank, to change the life of millions of Indonesians, BTPN is consistently keep growing its business and empowerment program for the mass market.
In the last 2 years, BTPN has developed the sustainable and measured empowerment program for retired customers in the form of Pensiun Sehat & Sejahtera (PSS) program and C2G (Capacity to Grow) program for micro and small enterprises (MSE) player customers. To date, both empowerment programs have reached more than 800,000 retirees and MSE players, through almost 10,000 activities and or training classes conducted in more than 1,100 BTPN office network through out Indonesia.
”In managing our business, other than the opportunity to come out with prime performance, we believe that we have passion to do useful deeds for the environment where we grow our business. We believe, our involvement in the development of the customer’s environment, will bring positive impact to the growth of the customers’ capacity as well as to increase the growth of the performance of BTPN,” explained Jerry Ng, President Director of BTPN.
This customer empowerment program is one of the main keys on the growth of the sustainable prime performance of BTPN. Jerry said, “Empowerment program performed receives very positive feedback from the customer. The participant of the program expresses the satisfaction and the benefit received by signing-up to such empowerment programs. Based on our measurement, the average of the satisfaction rate of the customers both Retiree as well as MSE reaches 90%. This has strengthen our belief to sustainably keep growing the customer’s capacity, to provide the opportunity to grow and to seize the opportunity for better life.”
Further Jerry confirmed, “After going through review process and implementation testing over PSS and C2G programs in 2 years, BTPN is ready to confirm its commitment in the execution of the measured and sustainable mass market empowerment program called ’DAYA’!”.
DAYA has 3 pillars program, consists of :
1. DAYA Sehat Sejahtera, it has the sharing of information and consultation surrounding physical and body health, as well as health check up for promotional and prevention objectives.
2. DAYA Tumbuh Usaha, it is the central of business growth information, business enterprise practical training, and micro business franchise.
3. DAYA Tumbuh Komunitas, community adoption program to enhance the skill, business and health success, as well as to open the marketing access.
At the same time, BTPN launched BTPN SINAYA, a BTPN sub brand for financing business. BTPN Sinaya is derived from the abbreviation of SINAR yang memberDAYAkan or the empowering light. “For the support of the stakeholders and the loyal Customers of BTPN to date, DAYA is born. In the future, BTPN wishes to accept the support from all stakeholders and customer, so that DAYA can continuously be growing and executed in sustainable mode!" said Jerry.
Prime Performance of BTPN
In line with the ongoing empowerment program in the last 2 years, the prime performance of BTPN is continuously growing in sustainable basis, reflected in the financial performance in the first semester of this year. The credit extension grows 33% reached Rp 26.7 trillion compared with the first semester of 2010 recorded at Rp 20.1 trillion. The growth of the credit extension is balanced by the growth of the fund gathering of 32% reached Rp 29.5 trillion compared with the same period in 2010 of Rp 22.3 trillion. The total assets of BTPN reache Rp 40 trillion or increases by 43% compared with June 2010.
The quite rapid credit growth is still supported by the application of the prudent principle, reflected from the low number of credit delinquent ratio or Non Performing Loan (NPL) net 0.47% places BTPN as one of the banks with lowest NPL within the banking industry.
The high growth of credit combined with maintained quality results in the net profit increment of BTPN. Up to the end of the first semester of 2011 reached Rp 585.1 billion or grew by 63% compared with the same period in year 2010 recorded as Rp 358.9 billion. With the Capital Adequacy Ratio – CAR of 21.1% as of end of June 2011, BTPN has sufficient room to grown in the future.
“BTPN will continuously empower the mass market as well as maintain the business growth and quality, capital sufficiency, prudential principal abided as well as accurate efficiency, in integrated basis to continue booking the sustainable prime performance,” added Jerry.
Currently BTPN has been serving more than 900,000 customers, growing rapidly within the period of less than 3 years, through 1,100 office network operated on online real time basis, spread over from Aceh to Papua.
For further information please contact:
PT Bank BTPN Tbk
Andrie Darusman – Communications & Daya Head
Email: [email protected] or [email protected]
PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking industry, from retail to corporate customers, including retirees, micro-, small- and medium-sized enterprises (MSME) and productive, pre-prosperous communities; the consuming class segment; and the corporate segment. Bank BTPN provides the services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bakti—a business serving retirees, BTPN Micro Business—a business unit serving micro businesses, BTPN SME—a business serving small- and medium-sized enterprises, Jenius—a digital banking platform serving the consuming class segment, and the corporate business unit, which serves national, multinational, and Japanese companies. Bank BTPN also has a subsidiary, namely PT Bank BTPN Syariah Tbk, which focuses on serving customers from the mass market. Bank BTPN also regularly provides training sessions and information for customers through the Daya Program—a sustainable and measurable empowerment program—to improve customers’ capacity so they can grow and have a chance to live better.