26 March 2024

Jenius Study Reveals Digital-Savvy Behavior Trends for Ramadan and Eid al-Fitr 2024

Jakarta, 26 March 2024 - In Indonesia, people are warmly embracing the month of Ramadan, known for its abundance of blessings. Unlike last year, which was still marked by a post-pandemic atmosphere, the digital-savvy communities are now more confident to engage in various activities during Ramadan. These activities include starting businesses, going on vacations, and even renovating homes. This shift in behavior has also led to changes in how the digital-savvy communities manage their Holiday Allowance (THR) this year compared to 2023, particularly in terms of spending, saving, and investing allocations.


To welcome Eid al-Fitr, Jenius, a life finance solution from Bank BTPN, initiated a survey titled "Jenius Study: Digital-Savvy Behavior during Ramadan & Eid al-Fitr 2024," conducted from February 28th to March 18th, 2024. The survey engaged 233 respondents aged 17-40 from diverse areas including Jabodetabek, Bandung, Surabaya, Sidoarjo, Semarang, Medan, Palembang, Makassar, Manado, and Aceh.


The findings of the Jenius Study reveal that digital-savvy communities this year are prioritizing a more meaningful Ramadan by enhancing the quality of worship, managing their THR more effectively, and spending time with family.


Febri Rusli, Digital Banking Partnership Head of Bank BTPN, highlighted a shift in the allocation of THR in 2024 compared to 2023. "This year, we observed a change in how the digital-savvy communities allocate their THR during Ramadan compared to the previous year. In 2023, the majority (41%) focused on saving their THR, with 40% using it for Ramadan shopping, and 19% opting to invest their THR. However, this year, we've seen a notable increase in THR allocation for Ramadan spending, from 40% to 52%, which marks a 12% increase. Meanwhile, the allocation for saving and investing has reached 29% and 19%, respectively," Febri explained.


This shift in THR allocation aligns with 58% of digital-savvy communities who anticipate increased spending during Ramadan this year. Expenditure allocations include purchasing new clothes (43%), traveling back home (30%), giving zakat and alms (30%), and spending on suhoor and iftar meals (29%), as well as gathering for iftar (29%). In addition to Ramadan necessities, the digital-savvy communities also allocate THR for paying off installments/debts, business capital, vacations, home renovations, and purchasing gadgets/electronic goods.


Moreover, they also proactively address additional needs by considering loan options. Compared to last year, there has been a 13% increase in the number of digital-savvy communities opting for loans. According to the survey findings, 35% of them intend to take out loans during Ramadan 2024 for various purposes, including Eid preparations (60%), business capital (46%), and home renovations (18%).


Aligned with the needs and behaviors of the digital-savvy communities, Jenius has identified five beneficial features to assist in managing finances during Ramadan and leading up to Eid al-Fitr. These include Flexi Cash, Jenius QR, Jenius Paylater, Jenius Credit Card, and Jenius Debit Card.


“Jenius offers complete features that are relevant to help the digital-savvy in managing various financial needs, including cash flow management. One such feature is Flexi Cash, a flexible fund with a limit of up to IDR200 million that can be withdrawn as needed. Additionally, Jenius provides Jenius Paylater for daily transaction needs, which can be settled in the following month. Users can also utilize the Jenius Credit Card to manage cash flow, with customizable limits tailored to their needs.”concluded Febri.


#UnthinkableRamadan 2024

To enhance the significance of Ramadan, Jenius also offers special promotions available to Jenius users until April 10, 2024.


Indulge in discounts and special prices at a variety of restaurants and food services, including GrabFood, HokBen, Kopi Kenangan, Shihlin, and Kintan Buffet, for a delightful dining experience. For those considering a trip, travel promos from GrabBike to Garuda Indonesia and KAI Tickets are also on offer to simplify your journey. Additionally, lifestyle promos from Cinema XXI, GrabMart, MAP Club, and Informa will enrich your shopping experience during Ramadan.


Furthermore, Jenius collaborateswith Dompet Dhuafa to introduce the "Extra Donation" program, encouraging Jenius users to spread joy by contributing alms packages for suhoor and iftar during this blessed month of Ramadan. For every donation of a suhoor and iftar package valued at a minimum of IDR30,000 made at Dompet Dhuafa using Jenius Pay, Jenius will contribute an additional donation of IDR30,000.


Don't miss out on special offers and opportunities for sharing opportunities with Jenius. For further information, please access Join us with Jenius in celebrating the remarkable month of Ramadan and Eid al-Fitr 2024.

For further information please contact:


PT Bank BTPN Tbk
Andrie Darusman – Communications & Daya Head
Email: [email protected] or [email protected]


Bank BTPN in brief

PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking industry, from retail to corporate customers, including retirees, micro-, small- and medium-sized enterprises (MSME) and productive underprivileged communities; the consuming class segment; and the corporate segment. Bank BTPN provides the services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bakti—a business serving retirees, BTPN Micro Business—a business unit serving microbusinesses, BTPN Business Banking—a business serving small- and medium-sized enterprises, Jenius—a digital banking platform serving the consuming class segment, and the corporate business unit, which serves national, multinational, and Japanese companies. Bank BTPN also has a subsidiary, namely PT Bank BTPN Syariah Tbk, which focuses on serving productive underprivileged customers. Bank BTPN also regularly provides training sessions and information for customers through the Daya Program—a sustainable and measurable empowerment program—to improve customers’ capacity so they can grow and have a chance to live better.