06 November 2013


The role of BTPN Sinaya customers in empowering the public through the Sahabat Daya Program

Bandung, November 6, 2013 – Focused and consistent in serving lower-income segments of the market, as well as micro & small enterprises (mass market), PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) believes that the mass market not only requires financial access, but also training and guidance to enhance its capacities which, in turn, will spur on the sustainable growth of businesses in this segment.

Based on this conviction, BTPN has developed the Daya Program, a measured and sustainable mass market empowerment program that represents BTPN’s Unique Value Proposition (UVP). Daya is applied in four BTPB business units, namely BTPN Purna Bakti — its business unit that focuses on serving pensioner customers, BTPN Mitra Usaha Rakyat — its business unit that focuses on serving micro & small enterprises, BTPN Syariah — which focuses on serving productive poor communities, as well as BTPN Sinaya – which is its funding business unit.

In contrast to the three other business units, in which Daya is aimed more at enhancing the capacities of customers, in BTPN Sinaya, BTPN offers an opportunity to all savers and depositors to participate in the mission of empowering the millions of people in the Indonesian mass market. To this end, BTPN Sinaya customers can take part as volunteers in our Sahabat Daya Program.

Sahabat Daya is a program that invites all stakeholders in BTPN to participate directly in empowering the mass market. Customers can share and engage directly with mass market customers by means of this program. It can thus be said that, by becoming a BTPN Sinaya customer, savers and depositors are able to contribute to efforts that create opportunities for the mass market to grow and live a more meaningful life.

“Together with BTPN Sinaya, customers have the chance to create opportunities for lower-income groups as well micro & small enterprises to develop and grow in significance. BTPN Sinaya customers can also share their knowledge and provide training through the Sahabat Daya Program,” said Dwi Handoko Putro, Regional Business Leader - Regional 2 BTPN Sinaya

This was confirmed by Dr. Siska Gerfianti, MH.Kes, a BTPN Sinaya customer. Dr Siska actively participates in the Sahabat Daya Program by providing training, as she did in Bandung today (6/11).

“I felt that placing my funds in BTPN Sinaya was the right thing to do, because of the opportunities it provides to participate in the process of developing the Indonesian economy. With BTPN Sinaya, I also feel I have a chance to empower the public through the Sahabat Daya Program, by imparting my knowledge and information about health issues to BTPN Purna Bakti customers, like I did today,” said Dr. Siska.

In line with BTPN’s vision to change the lives of millions of Indonesians, funds that are collected through BTPN Sinaya are distributed in full to lower-income groups and micro & small enterprises in the form of loans.

BTPN’s focus in serving the mass market segment is gaining it increasing public attention and trust. This is reflected in its increase in third party funds (TPF). Through BTPN Sinaya, the value of public deposits grew by 15% (yoy) from Rp. 42.5 trillion as of September 30, 2012 to Rp. 49,03 trillion on September 30, 2013.

“The public believes that, by depositing funds in BTPN Sinaya, besides getting an optimal rate of return, they will also have the opportunity to contribute to the empowerment of lower income groups and micro & small enterprises. Through BTPN Sinaya, BTPN offers an opportunity to all savers and depositors to participate in our mission of empowering the millions of people in the mass market in Indonesia,” Dwi Handoko concluded.

For further information please contact:


PT Bank BTPN Tbk
Andrie Darusman – Communications & Daya Head
Email: [email protected] or [email protected]


Bank BTPN in brief

PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking industry, from retail to corporate customers, including retirees, micro-, small- and medium-sized enterprises (MSME) and productive underprivileged communities; the consuming class segment; and the corporate segment. Bank BTPN provides the services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bakti—a business serving retirees, BTPN Micro Business—a business unit serving microbusinesses, BTPN Business Banking—a business serving small- and medium-sized enterprises, Jenius—a digital banking platform serving the consuming class segment, and the corporate business unit, which serves national, multinational, and Japanese companies. Bank BTPN also has a subsidiary, namely PT Bank BTPN Syariah Tbk, which focuses on serving productive underprivileged customers. Bank BTPN also regularly provides training sessions and information for customers through the Daya Program—a sustainable and measurable empowerment program—to improve customers’ capacity so they can grow and have a chance to live better.