05 February 2023

10th Year, Pocari Sweat Run Indonesia 2023 Targets 30,000 Runners from All Around Indonesia

The POCARI SWEAT Run Indonesia event which has stepped on for a decade will be held again in a hybrid format with innovations from 100 flag-off cities from Sabang to Merauke simultaneously on July 30 2023


Jakarta, 5 February 2023 – Turning 10 years old this year, POCARI SWEAT Run Indonesia 2023 which promotes #saferunning education will continue to be carried out in a hybrid manner, both offline in Bandung and virtual by running at the same time and from anywhere. As many as 11,000 offline tickets were sold out in 56 minutes in December 2022, while virtual tickets are still open until now.


Present as a guest speaker at the press conference this morning, Ridwan Kamil as Governor of West Java, Puspita Winawati as Marketing Director of PT Amerta Indah Otsuka, Daniel Mananta as Pocari Sweat Brand Ambassador, and Anita Ekasari as representative of the main sponsor of POCARI SWEAT RUN INDONESIA 2023, Jenius. The press conference hosted by Melanie Putria this time was held differently because it started with a morning run with the speakers and several public figures including Alya Rohali, Agus Prayogo, and others. This is done to invite the Indonesian people to keep moving and sweating and live a healthy lifestyle.


Puspita Winawati, Marketing Director of PT Amerta Indah Otsuka said, "A decade is not an easy journey for POCARI SWEAT to be able to consistently hold running events which innovate every year to bring something new. Since the pandemic, we have had to innovate to change the format to a hybrid, so it's not only held offline but virtually which can be followed from anywhere. And this year, the innovation of 100 cities flag-off simultaneously throughout Indonesia is carried out so that people can run together from anywhere at the same time. With this, we are targeting 30,000 runners who will participate from Sabang to Merauke and will remain as the largest hybrid running event in Indonesia where the main flag-off will be held at Gedung Sate, Bandung with the full support of the West Java Provincial Government."


Ridwan Kamil, as Governor of West Java, as Governor of West Java and host of the grand event POCARI SWEAT Run Indonesia 2023 said, "We support POCARI SWEAT Run because this event always consistent in providing the best for runners, and of course, it has an extraordinary economic effect for West Java, especially the city of Bandung. Hotels are fully booked, and usually, these runners also bring their families for culinary and shopping tours. It is a great hope that POCARI SWEAT Run Indonesia 2023 will not only stop in 1 decade but can continue for the next 10, 20 years," continued Ridwan Kamil, who in this 10-year special edition will design limited edition medals that are always unique and carry elements West Java culture.


Daniel Mananta, POCARI SWEAT Brand Ambassador said, “For me, this POCARI SWEAT Run is like Lebaran for runners, because all runners gather from all over Indonesia. It is always providing different running experience from other race experiences and the participant of POCARI SWEAT Run is increasing every year. I witnessed and participated in cheering on the POCARI SWEAT Run runners, including in virtual, I saw runners running from Aceh to Papua. And this year, I'm really looking forward to interacting with more runners. I hope the Indonesian people are as enthusiastic as I am so that they register soon and can experience the excitement of running together with POCARI SWEAT."


"Jenius from Bank BTPN is proud to be the co-title sponsor of POCARI SWEAT Run Indonesia this year and for the next few years. Jenius believes that taking small steps to achieve your financial goals requires the same amount of patience and commitment as running. To add to the excitement, Jenius is providing special offers for purchasing offline and virtual tickets, activities with the community, up to the day of race packs collection and race days," said Anita Ekasari, Digital Banking Acquisition, Service and Marketing Head, Bank BTPN.


In line with the Otsuka company's vision and mission to always be innovative in providing benefits to the world community, the POCARI SWEAT Run Indonesia 2023 will be held in a hybrid manner and the main flag-off will be held at Gedung Sate, Bandung on July 30 2023. The categories in the POCARI SWEAT Run Indonesia 2023 is still the same as the previous year which was created to be able to reach all levels of society, namely marathons, half marathons, and 10K for the offline category. Meanwhile, for virtual run, there are categories for marathon, half marathon, 10K, 5K, 3K, and kids dash.


POCARI SWEAT RUN INDONESIA 2023 is supported by West Java Provincial Government, Bandung City Government, Ministry of Tourism and Creative Economy of the Republic of Indonesia, Jenius, 2XU, Blibli, Astra Life, ASICs, Salonpas Let's Move, Kahf, Alfamart, Suunto, Hotel Santika Indonesia, Sony, and Soyjoy. For more information about POCARI SWEAT RUN INDONESIA 2023, please visit Instagram @pocarisportid.

For further information please contact:


PT Bank BTPN Tbk
Andrie Darusman – Communications & Daya Head
Email: [email protected] or [email protected]


Bank BTPN in brief

PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking industry, from retail to corporate customers, including retirees, micro-, small- and medium-sized enterprises (MSME) and productive underprivileged communities; the consuming class segment; and the corporate segment. Bank BTPN provides the services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bakti—a business serving retirees, BTPN Micro Business—a business unit serving microbusinesses, BTPN Business Banking—a business serving small- and medium-sized enterprises, Jenius—a digital banking platform serving the consuming class segment, and the corporate business unit, which serves national, multinational, and Japanese companies. Bank BTPN also has a subsidiary, namely PT Bank BTPN Syariah Tbk, which focuses on serving productive underprivileged customers. Bank BTPN also regularly provides training sessions and information for customers through the Daya Program—a sustainable and measurable empowerment program—to improve customers’ capacity so they can grow and have a chance to live better.