BTPN ENCOURAGES PURNA BAKTI CUSTOMERS TO STAY HEALTHY AND PRODUCTIVE IN THEIR TWILIGHT YEARS
PADANG, 10 August 2016 – Focused and consistent in serving lower-income communities, as well as micro, small and medium enterprises (MSMEs), PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) believes that direct engagement in empowering customers is the key to the first-rate and sustainable business performance growth.
To achieve this, BTPN has implemented a business model that integrates its social and business missions to its products, services and everyday activities. The synergy between these two missions is reflected through ’Daya’.
Daya is a measured and sustainable empowerment program. It consists of the following three program pillars namely Daya Sehat Sejahtera, Daya Tumbuh Usaha, and Daya Tumbuh Komunitas. Daya is implemented in all of BTPN’s business units, namely BTPN Purna Bakti – a business unit which focuses on serving pensioner customers, BTPN Mitra Usaha Rakyat – a business unit which focuses on serving micro enterprises, BTPN Mitra Bisnis- a business unit which serves small and medium enterprises and BTPN Sinaya – a funding business unit. Daya is also applied in the subsidiaryBTPN Syariah, which focuses on serving customers from productive poor communities.
With more than 55 years of experience in catering the needs of its pensioner customers, BTPN understands that besides the quick and simple financial services, but pensioners also need other things in order to live healthy and prosperous. To ensure its customers remain healthy, active and productive in old age, BTPN set up the Daya Sehat Sejahtera program for its retiree customers.
“The Daya Sehat Sejahtera Program is held on a regular and routine basis in all of BTPN Purna Bakti’s operational areas. We also invite the participation of outside parties to share with our pensioner customers the importance of a healthy, active and productive life in old age,” said Hamdani, Area Service Leader of BTPN Purna Bakti’s West Sumatra Regional Office.
Daya Sehat Sejahtera is one of the pillars of the Daya Program which contributes to provide health empowerment to BTPN customers. Daya Sehat Sejahtera itself comprises three flagship programs, namely Layanan Kesehatan, Dialog Interaktif, and Kader Kesehatan (Health Service, Interactive Dialogue and Health Cadre programs).
Layanan Kesehatan (Health Service) is a program oriented towards using a promotive and preventive approach in which BTPN’s pensioner customers get to consult with doctors. This service is provided in collaboration with the Indonesian General Medical Practitioners Association (PDUI) at 257 BTPN Purna Bakti branches throughout Indonesia where health services are available for between 1 and 3 days.
Dialog Interaktif (Interactive Dialogue) is a health education program which takes the form of counseling delivered by experts and involves the active participation of attendees, thereby resulting in interactive communication. Participants are BTPN Purna Bakti customers (pensioners) and/or their companions who are present at the time of pension payment. The program has been run since 2009 using a module containing 46 types of material about health and psychology that has been developed in conjunction with the Jakarta branch of the Indonesian Medical Gerontology Association (PERGEMI Jaya) and PDUI.
Kader Kesehatan (Health Cadre) is a program which currently boasts up to 67 health cadres in Jakarta who have undergone 140 hours of classroom training and another 20 hours of training in health clinics. This program thus presents an opportunity for BTPN customers and their family members to become trained health workers while also motivating customers to live a healthy life.
In the training activities carried out today, BTPN Purna Bakti urges its customers to improve their health quality, through doing exercise with friends, enhance their health knowledge, through listening to talk shows with health topics, and have their health checked regularly through health screenings. “After retirement, elderly people do not always have that many opportunities to engage in physical activity, be it due to a decline in their physical abilities or because they have time limitations or fewer friends. Gatherings of fellow elderly people serve as platforms where they can perform activities together, and also exchange ideas and experiences,” said Hamdani.
In additon to encouraging customers to remain healthy and productve through the Daya Sehat Sejahtera program, BTPN also strives to continually improve its quality of service. The service quality provided to BTPN Purna Bakti customers has been improved by expanding the number of pension fund payment points/channels available, adding to the number of counters and increasing the number of tellers/paymasters. With an increasingly widespread number of payment locations, it becomes much easier for our customers to access and retrieve their pension payouts. ”As we are eager to get even closer to our customers, we are actively adding to the channels and counters that cater for pension funds payments,” Hamdani explained in conclusion.