19 September 2016


Jakarta, 19 September 2016 – Jenius, a revolutionary financial application from PT Bank Tabungan Pensiunan Nasional Tbk (BTPN), announces on Monday (19/9) its collaboration with Brightspot Market to present Jenius Live x Brightspot Market of the Future.


Jenius Live x Brightspot Market of the Future will be held from 29 September - 2 October 2016 at Senayan City, South Jakarta. At this event, Jenius is set to introduce a new way of life in terms of shopping and entertainment, as well as a platform for inspiring the digitally savvy and socially connected generation.  


“Through  Jenius, we are collaborating with Brightspot Market to present a new way of life at Jenius Live x Brightspot Market of the Future, a concept which is packed with innovative ideas from the younger generation,” said Djemi Suhenda, Deputy President Director of BTPNat the press conference of Jenius Live x Brightspot Market of the Future.


Launched in August 2016, Jenius is designed not merely as an application, but also as a new way of managing the life and finances of consumers in a simpler, smarter and safer way, through an Android or iOS-based smartphone.


Meanwhile, Brightspot Market represents one of the most cutting-edge lifestyle orientations for the youth of today. “The creative ideas of young people along with the spirit of co-creation serve as Brightspot Market's DNAThis partnership becomes in tune and a genius idea of collaboration, offering so many fantastic benefits to our loyal visitors. Hence we are optimistic and confident about presenting Jenius Live x Brightspot Market of the Future with a greater capacity and even more exciting content to match exactly what today’s younger generation is looking for,” said Anton Wirjono, Founder of Brightspot Market.


Anton feels that the collaboration between Brightspot Market and Jenius will fulfill the wish list of the digitally savvy and socially connected generation. What’s more, as both an offline and online retail business player, the Jenius application opens up avenues for both partners to remain relevant to consumers while also facilitating the digitally savvy generation to satisfy their needs and desires.


At the event called ‘Market of the Future’, prospective visitors who have already downloaded the Jenius application on their smartphone will be able to use the application as an entrance passFurthermore, visitors will be able to perform transactions using the features of Jenius at all available merchants using the $Cashtag feature.


$Cashtag is just one of the numerous impressive features that comes with Jenius. The $Cashtag feature turns the name of a customer into an account number. In addition to $Cashtag, Jenius is also equipped with a range of other unique features, including: Send It, for transferring money to bank accounts, cellphone numbers or email addresses – all in just three easy steps; Pay Me, for transferring money requests; Split Bill, for splitting bills with friends or family members; and Dream Saver, for helping to make your dreams come true by automatic daily savings.


To meet the needs of digitally-connected customers with a high level of mobility, Jenius – as a pioneering application - is linked to the national banking ecosystem as well as international payment systems through a Visa debit card. And visitors can look forward to enjoying all the features of Jenius at Jenius Live x Brightspot Market of the Future.


Jenius Live x Brightspot Market of the Future will bring together the devoted fans of Brightspot Market and 137 merchants. A variety of #JeniusWay workshopart and talk show activities will see the introduction of a number of well-known partners and figures such as Ajeng Svastiari, Anton Wirjono, Indoestri, Instagram, and Ria Pappermoon, amongst others, all of whom are expected to inspire visitors to the event. Jenius Live x Brightspot Market of the Future is also supported by Senayan City, Instagram, and BizNet.


“We really hope that Jenius is not only solely regarded as a life financemanagement application, but also as a tool that can change the lives of the digitally savvy and socially connected generation while making financial management simpler, smarter and safer for them, without compromising on their lifestyle or standard of living,” said Djemi in closing.

For further information please contact:


PT Bank BTPN Tbk
Andrie Darusman – Communications & Daya Head
Email: [email protected] or [email protected]


Bank BTPN in brief

PT Bank BTPN Tbk (Bank BTPN) is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI) in February 2019. Bank BTPN serves various segments in the banking industry, from retail to corporate customers, including retirees, micro-, small- and medium-sized enterprises (MSME) and productive underprivileged communities; the consuming class segment; and the corporate segment. Bank BTPN provides the services through business units, such as BTPN Sinaya—a business unit for wealth management, BTPN Purna Bakti—a business serving retirees, BTPN Micro Business—a business unit serving microbusinesses, BTPN Business Banking—a business serving small- and medium-sized enterprises, Jenius—a digital banking platform serving the consuming class segment, and the corporate business unit, which serves national, multinational, and Japanese companies. Bank BTPN also has a subsidiary, namely PT Bank BTPN Syariah Tbk, which focuses on serving productive underprivileged customers. Bank BTPN also regularly provides training sessions and information for customers through the Daya Program—a sustainable and measurable empowerment program—to improve customers’ capacity so they can grow and have a chance to live better.