Mataram - May 2, 2012. PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) held its Daya empowerment program in the Bank’s office in Jl. Pejanggik. No 86, Mataram, West Nusa Tenggara. Daya is a sustainable and measureable mass market empowerment program that is designed to enhance the capacity of its customers. Attending the event, was Agus Siahaan, BTPN Regional Head of Java Area 1.
On the occasion, Agus explained further about Daya, "Empowering the mass market is a calling for BTPN. It is the background of Daya’s establishment. Through the program, BTPN put its commitment to continuously develop its customers’ capacity, to provide opportunity for growth , thus gain a chance for a better life."
Daya has three pillars, namely Daya Health and Wellness, Daya Entrepreneurial Capacity Building and Daya Community Empowerment. The activity this time is the Daya Health and Wellness program. It is a program that was developed to improve customer’shealth and wellbeing through information, consultation and medical examination.
The activities involve information and consultation about general health and physical problems, as well as medical examinations to promote a healthier lifestyle and prevent illness. Activities are conducted regularly every month in all of BTPN pension business’ premises, which are supported by medical professionals.
"In the one-year period (1 April 2011 - 31 March 2012) the program has reached 841,801 beneficiaries nationwide, an increase of 77% over the same period last year, which recorded 474,670 beneficiaries. The beneficiaries consists of mass market customers, who are pensioners, micro and small enterprises, as well as the productive poor communities," said Agus.
Agus added that the number of Daya activities and training classes held also increased 109% from 14,639 activities (as of March 2011) to 30,591 activities (as of March 2012). In addition, the Bank's empowerment programs implemented during this period received very positive feedback from customers. Based on the evaluation results, the average customer satisfaction rate was above 85%.
"Through Daya we hope to contribute directly in improving our customers’ capacity. The Bank believes that our involvement in improving our customers’ environment will have a positive impact on their growth, which will also improve the Bank’s growth performance," says Agus.