Kupang - Friday, October 5, 2012, . PT Bank Tabungan Pensiunam Nasional Tbk (BTPN) held the empowerment program called "Daya" in the BTPN Branch Bakti Kupang, Jl. Irian Jaya RT 011 RW 03 Sub Fatubesi, Kotalama, Kupang, NTT. "Daya" is a sustainable and measurable mass market empowerment program with the aim to increase the capacity of pensioners, micro and small entrepreneurs (MSEs), as well as productive low-income community customers. Ade Justin Djafri attended the event as the Area Business Head.
On the occasion, Dewi explains more about the program, " BTPN developed the program "Daya" based on the business models that integrate our social mission and business mission, or so-called "Opportunity Call at a Time". Because BTPN believes that its involvement in building the environment around the customer will have a positive impact on the growth capacity of customers while also improving the growth performance of the Bank."
To increase the capacity of the customer, the empowering program "Daya" consists of three pillars: Daya Sehat Sejahtera (Daya Health and Wellness), Daya Tumbuh Usaha (Daya Entrepreneurial Capacity Building), and Daya Tumbuh Komunitas (Daya Community Empowerment).
The program carried out in Kupang is " Daya Health and Wellness ". Daya Health and Wellness, is a program of information and consultation about physical health and physical problems, as well as the medical examination for the purpose of promotion and prevention. This activity is supported by medical professionals spread across the Bank's operational areas.
"Nationally, until June 31, 2012, the program has reached 948,269 beneficiaries, an increase of 61% over the same period the previous year which recorded 588,540 beneficiaries. The beneficiaries are mass market customers, which are micro and small businesses, retirees, as well as productive poor communities, "said Dewi.
Dewi added that the number of daya activities and training classes held also increased by 102% from 18,187 events (as of June 2011) to 36,669 events (as of June 2012). In addition, BTPN's empowerment programs implemented during this period received very positive feedback from customers. Based on the evaluation of the measurement results, the average customer satisfaction rate reached 90%.
"Through the program, we are aiming to improve the pensioner’s capacity, in order to have a better quality of life and ultimately have a more meaningful life," said Dewi.
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